Charles B. Wang Community Health Center Publicidad en TV y cine Letters From the Heart Valiant Pictures

Letters From the Heart

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Sector Anti-smoking (en)
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Valiant Pictures
Director Jason Evans
Publicado junio 2018

Creditos y descripciones

Client: NYC Department of Health and Mental Hygiene, Charles B. Wang Community Health Center

Charles B. Wang Community Health Center & Teen Resource Center (TRC)
Executive Vice President Public Affairs: Regina Lee
Health Educator, Pediatrics: Tammy Cheng
Health Educator, Pediatrics: Anna Wu
Program Coordinator, Pediatrics: Brian Tang
TRC Interns: Victoria Kapusta, Mung Yao Jia, Jasmine Chang, Daisy Chung, Michelle Li, Kevin Louie, Kent Dong, Tiffany Wu

Agency and Production Company: Valiant Pictures
Director: Jason Evans
Executive Producer: Matthew D’Amato
Executive Producer: Vincent Lin
Director of Photography: Matthew Schroeder

Editorial: Valiant Pictures
Editor: Vincent Lin
Colorist: Courtney Feemster
Music Composition: “Ether” by We Are All Astronauts
Published: June 2018
Synopsis:
NYC Department of Health and Mental Hygiene along with the Charles B. Wang Community Health Center – a nonprofit organization and multicultural and multilingual Federally Qualified health center with locations in Lower Manhattan and Queens – debuts it’s latest in a long series of Teen Health issue PSAs through their Teen Resource Center (TRC).
In its third year of collaboration with Valiant Pictures, the campaign has evolved in tackling teen issues from bullying to mental health to sexuality. This year’s focus was anti-smoking, predominantly in Asian American males in New York City. Studies show lung cancer rates among this demographic has grown 70% over 15 years from 2000-2014, whereas decreasing among other ethnicities. It’s a crucial issue the DOH has been instrumental in actively raising awareness for.
Valiant Pictures has worked directly with the students of the TRC to develop each year’s campaign. This year, veteran director Jason Evans, and publisher of arts journal This Long Century, was brought on to lead the project. “We knew with his background in documentary filmmaking and passion for community issues, he was the perfect fit to work with the teenagers,” says Valiant Pictures Executive Producer, Matthew D’Amato.
This year, the PSA took a different approach whereas in previous years, students wrote scripts and filmed them into short skits. The eight-week seminar began with a simple exercise in having the students write letters to loved ones who smoke or are have been affected by smoking. “This was our starting point in figuring out which direction to create the PSA as I wanted to listen to the different points that affected the students most” says Evans, who worked with them every week to educate the teenagers in both creative development and film production. “We explored several scripts, but it was ultimately that first exercise that always stuck with us and felt the most powerful,” added Vincent Lin, Valiant Pictures Executive Producer, “Let’s listen to what the students have to say.”