PLANET MANYEYE Bates CHI & Partners Shanghai para Chupa Chups

PLANET MANYEYE

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Sector Caramelos, bombones
Media Publicidad en TV y cine, Digital
Mercado China
Agencia Bates CHI & Partners Shanghai
Director Paul Lang - Orange Apple Creative Imagery
Executive Creative Director Antonius Chen
Art Director Lee St. James, Jojo Zhou, Maxim Peng, Doris Zhan
Copywriter Qiong Chen, Jing Zheng
Producer Long Shih Fang
Account Supervisor Karyn Kuo
Publicado diciembre 2012

Creditos y descripciones

Advertiser: PERFETTI VAN MELLE CHINA
Agency: BATES CHI & METHINKS
Category: Short Format Internet Film
Director: Apple
Agency Producer: Betty Kao, Wing Yao
Account Manager: Dora Ji
Creative Director: James Lee
Art Director: James Lee, Maxim Peng, Jojo Zhou, Doris Zhan
Account Supervisor: Karyn Kuo
Director Of Photography: Mo To
Post Production: Paca
Copywriter: Antonius Chen, Qiong Chen, Jing Zheng
Executive Creative Director: Antonius Chen
Producer: Long Shih Fang
Editing Company: Paca
Animation: Paca
Music: Paca
Sound Design/Arrangement: Paca

Brief Explanation
December 21, 2013 was rumoured to be the end of the world. This became a hot topic in China, igniting massive discussions on the web.To take advantage of the moment, we released this campaign on Saturday, December 22 - where alien representatives all over the galaxy sent congratulations messages to the people of Earth for surviving doomsday - in line with the "Life Less Serious" branding platform of Chupa Chups.