Dare Cold Pressed Publicidad en TV y cine Callum Murray AJF Partnership Melbourne

Callum Murray

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Sector Energy Drinks (en)
Media Publicidad en TV y cine
Mercado Australia
Agencia AJF Partnership Melbourne
Creative Brent Liebenberg, Ed Carveth, Josh Stephens, Glenn Dalton
Agencia de production The Sweet Shop
Director Nick Kelly
Publicado marzo 2018

Creditos y descripciones

Alternative title: DARE Iced Coffee - Calamari
Category: Non-Alcoholic Drinks
Media: Film
Brand: Dare Cold Pressed
Product: Iced Coffee
Agency: AJF
Geo: Australia
Advertising Agency: AJF Partnership, Australia
Creatives: Josh Stephens, Glenn Dalton, Ed Carveth, Brent Liebenberg
Account Management: Sarah Tukua, Megan Wailes
Planning: Jacqueline Witts, Heleen Hidskes
TV Production: Roz Ruwhiu
Production Company: The Sweet Shop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producers: Loren Bradley, Edward Pontifex
Managing Partner: Wilf Sweetland
Post: Stu Morley / The Editors
Sound: Paul Baxter
Photography: Isamu Sawa / Hart & Co
Media Agency: Starcom
Published: March 2018
No doubt we all think better once we've had our coffee fix. In the latest brand work from AJF Partnership, a Dare fix saves the day for a new Dad, playing an instrumental part in fixing what could have gone wrong on so many levels for his new bundle of joy. Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. Says Josh Stephens, partner and executive creative director at AJF Partnership: "This is about those moments when a single brain lapse can have devastating effects. We're encouraging everyone to just take a moment, grab a Dare and think their decisions through, and there's no bigger decision than naming another human being."