Dare Cold Pressed Publicidad en TV y cine You've Got Hipsters AJF Partnership Melbourne

You've Got Hipsters

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Sector Energy Drinks (en)
Media Publicidad en TV y cine
Mercado Australia
Agencia AJF Partnership Melbourne
Creative Brent Liebenberg, Ed Carveth, Josh Stephens, Glenn Dalton
Agencia de production The Sweet Shop
Director Nick Kelly
Publicado marzo 2018

Creditos y descripciones

Category: Non-Alcoholic Drinks
Media: Film
Brand: Dare Cold Pressed
Product: Iced Coffee
Agency: AJF
Geo: Australia
Advertising Agency: AJF Partnership, Australia
Creatives: Josh Stephens, Glenn Dalton, Ed Carveth, Brent Liebenberg
Account Management: Sarah Tukua, Megan Wailes
Planning: Jacqueline Witts, Heleen Hidskes
TV Production: Roz Ruwhiu
Production Company: The Sweet Shop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producers: Loren Bradley, Edward Pontifex
Managing Partner: Wilf Sweetland
Post: Stu Morley / The Editors
Sound: Paul Baxter
Photography: Isamu Sawa / Hart & Co
Media Agency: Starcom
Published: March 2018
Synopsis:
In a new campaign via AJF Partnership, Dare Cold Pressed battles a 'hipster infestation' at the factory, brought to life by director Nick Kelly at the Sweetshop. Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since its launch. Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks says, "Made with only three natural ingredients, this product is outstanding and goes toe to toe with the likes of barista quality coffee. We're incredibly proud of the work we've produced with the AJF team on the Dare masterbrand and now this for Dare Cold Pressed." Josh Stephens, partner and executive creative director at AJF Partnership says, "We wanted to make a bold impression for Dare Cold Pressed's film debut, and who better to help position its quality coffee credentials than the toughest coffee critics in the world."