DHL Publicidad en TV y cine GROW 180 Kingsday


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Sector Correo
Media Publicidad en TV y cine
Mercado Países Bajos
Agencia 180 Kingsday
Executive Creative Director Al Moseley
Art Director James Sadler
Copywriter Dan Brooks
Agencia de production Partizan
Director Antoine Bardou-Jacquet
Creative Director Galen Graham
Producer David Stewart
Account Supervisor Piers Bebbington, Audrey Lefevre
Publicado septiembre 2011

Creditos y descripciones

Category: Best Use of Music
Advertiser: DHL EXPRESS
Product/Service: EXPRESS SERVICE
Agency: 180 AMSTERDAM
Production Company: PARTIZAN, London, UNITED KINGDOM
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Copywriter: Dan Brooks
Art Director: James Sadler
Agency Producer: Joe Togneri
Account Supervisor: Audrey Lefevre And Piers Bebbington
Producer: David Stewart
Director: Antoine Bardou-Jacquet
Music: Composers - Nickolas Simpson/Valerie Simpson/Lead Vocalist - Vula Malinga
Director Of Photography: Damien Morisot
Director Of Photography: Damien Morisot
Other Credits: Musical Arranger - Paul Epworth

English Description
The 'Speed of Yellow' campaign was created for DHL Express, the world's leading international express services provider. The company's most ambitious global advertising campaign to date, 'Speed of Yellow' reaches 42 key markets worldwide, and has been translated into 25 local languages. The work seeks to bring a friendly, local face to DHL Express, while demonstrating their ability to meet the express shipping needs of all industries. The campaign is visualized as a powerful light, performing Express tasks, delivering goods and enabling business expansion across the globe.