|Sector||Against Cancer (en), Mobile applications|
|Media||Publicidad en TV y cine|
|Agencia||J. Walter Thompson Sydney|
Creditos y descripciones
Australians with a smartphone are being urged to embrace their 'DreamJob' and help fight cancer while they sleep, in a new campaign for the DreamLab app, which uses a smartphone’s processing power to solve cancer research problems while the handset is idle. The 'DreamJob' awareness campaign, developed by J. Walter Thompson and supported by fellow WPP AUNZ agencies Hill+Knowlton Strategies, MEC and Webling, aims to get one million people using the DreamLab app. It is supported by the Vodafone Foundation and The Garvan Institute of Medical Research.