FiberCreme Publicidad en TV y cine Coffee Iris Jakarta


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Sector Clínicas dietéticas
Media Publicidad en TV y cine
Mercado Indonesia
Agencia Iris Jakarta
Creative Group Head Adri Zainuddin
Chief Creative Officer Albert Chan
Executive Creative Director Albert Chan
Creative Director Albert Chan
Art Director Michael Louis, Willson Ariyaduta, Feby Elsadlora, Feby Elsadiora
Copywriter Adri Zainuddin, Andika Nugroho, Ahmed Pasha
Agencia de production KOI Studio
Director Upie Guava
Publicado agosto 2017


Citra Pariwara 2017
Film Beverage And Dairy Products Bronze

Creditos y descripciones

Category: Food
Medium: Film
Client: Pt. Lautan Natural Krimerindo
Brand: FiberCreme
Client: Ellenka
Agency: Iris
Geo: Indonesia
Advertising Agency: iris Jakarta, Indonesia
Creative Director: Albert Chan
Creative Group Head: Adri Zainuddin
Art Directors: Feby Elsadlora, Michael Louis, Willson Ariyaduta
Copywriters: Ahmed Pasha, Andika Nugroho
General Manager: Irvan Permana
Account Management: Roma Natalia, Ahmed Syakbani
Producer: Purwono
Production Company: KOI Films
Film Director: Upie Guava
Executive Producer: Eva Depari
DOP: Ario Wirawan
Published: August 2017
For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds.
FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.
Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.