Electronic Arts Publicidad en TV y cine Fifaro Traktor, Wieden + Kennedy Amsterdam


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Sector Videojuegos y consolas
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Traktor
Agencia Wieden + Kennedy Amsterdam
Art Director Vasco Vicente
Producer Anandi Peiris
Editor Edward Line
Publicado septiembre 2015


LIA 2016
Music & Sound Music Adaptation - Song Silver Winner

Creditos y descripciones

Launching today and marking the game’s release is 'FIFARO', a global campaign that celebrates the fun, competitive quest for beauty with an operatic ode to football. Created by Wieden+Kennedy Amsterdam, the campaign kicks off with a two-minute commercial.
Title: Play Beautiful
Brand: EA Games
Alternative Titles: Play Beautiful
Brand: FIFA16
Media: TV
Category: Games & Toys
Agency: Wieden + Kennedy
Geo: United States
FIFA 16: Fifaro
Advertising Agency: W+K, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: David Smith, Alvaro Sotomayor, Craig Williams
Art Director: Vasco Vicente
Copywriters: Evgeny Primachenko, Andrew Dobbie
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Associate Producer: Stijn Wikkerink
Head of Planning: Martin Weigel
Planner: Michelle Arrazcaeta
Group Account Director: Kirk Johnsen
Account Directors: Nick Campion, Amber Martin
Project Manager: Loes Poot
Business Affairs: Michael Graves
Interactive Producer: Matthew Ravenhall
Studio Artist: Noa Redero
Production Company: Traktor
Director of Photography: Larry Fong, Bill Pope
Editing: Final Cut London
Editor: Edward Line
Post Poduction: MPC London
Flame: Alex Lovejoy
Telecine: Jean Clement, Kai Van Beers
Producer: Anandi Peiris
Audio post: Grand Central Recording Studios
Sound Designer/Mixer: Raja Sehgal
Music Company: MassiveMusic Amsterdam
Football is a quest for beauty. Whether it’s mastering a move or outsmarting an opponent, everyone wants to Play Beautiful en route to victory. To mark the launch of Electronic Art’s latest FIFA 16 and celebrate this fun, competitive quest for football beauty, The advertising agency decided it was due time to (literally) sing an ode to one of our favorite sports…
Together with the agency, we created FIFARO – a specially rewritten, football-focused version of the famous Aria Largo AL Factotum from the ‘Barber of Seville’ opera. The operatic ode accompanies our 2-minute spot celebrating the launch of FIFA 16.
The aria was arranged, produced and recorded in just two weeks. Our version differs from the original as we added strings, copper horns, percussions and even a choir to give it a more filmic impact. And instead of a barber singing in Italian, we have a sports commentator singing in English. Apparently the original piece is known as one of the most difficult baritone arias to perform. FIFARO is sung by Dutch baritone Wiebe Pier Cnossen.