Galicia Ambiental Publicidad en TV y cine Trees of Ash Tiempo BBDO

Trees of Ash

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Sector Las cuestiones ambientales y de los animales
Media Publicidad en TV y cine
Mercado España
Agencia Tiempo BBDO
Creative Director Siscu Molina, Tomas Ferrandiz
Art Director Pablo Ardid
Copywriter Daniel Correal
Agencia de production Petra Garmon
Director Guillermo Bargú
Publicado enero 2018

Creditos y descripciones

Advertised brand: GALICIA AMBIENTAL
Advert title: TREES OF ASH
Advertising Agency: Tiempo BBDO
Creative Director: Siscu Molina, Tomás Ferrándiz
Art Director: Pablo Ardid
Copywriter: Daniel Correal
Director: Guillermo Bargú
Production company: Petra Garmon
Published: December 2017.
"Arbores de Cinza"(Trees of ash) is a symbolic action carried out in collaboration with Tiempo BBDO, through which you can make a donation that will go to programs of reforestation of devastated areas. In return, those who collaborate will receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants.
The funds raised will go to a special program to recover Galicia from the epicenter of the fires, Chamdebrito (Pontevedra), considered "ground zero" of the disaster and one of the places most affected by the catastrophe. The project will be developed in collaboration with forestry groups and neighborhood associations, and will consist of the replanting of native trees that will be donated to the residents of Chamdebrito so that they can begin the recovery.
That way, we can have a little bit of Galicia at home, and in Galicia they can recover what we have lost.