The Fall Collection adam&eveDDB London para H&M

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The Fall Collection

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Sector Ropa y Zapatos, Tiendas de ropa y accesorios
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia adam&eveDDB London
Chief Creative Officer Ben Priest, Richard Brim
Creative Selma Ahmed, Genevieve De Rohan Willner
Agencia de production AOI Pro.
Agencia de production Caviar
Director Karim Huu Do
Publicado septiembre 2017


Eurobest Awards 2017
Film Craft Use Of Licensed Or Adapted Music Silver Eurobest
Film Craft Production Design / Art Direction Bronze Eurobest

Creditos y descripciones

Category: Fashion
Client: H&M
Media: Film
Country: United Kingdom
Agency: adam&eveDDB London
Production: Caviar
Production Service: AOI Pro. Inc.
Director: Karim Huu Do(Caviar London)
DoP: Daniel Bouquet
Executive Producer: Sorcha Shepherd
Producer: Jane Lloyd
Production Manager: Davina Abrahams
DOP: Daniel Bouquet
Music: "Wham Rap!" by George Michael

Group Chief Creative Officer: Ben Priest (Adam&eveddb)
Chief Creative Officer: Richard Brim (Adam&eveddb)
Creative: Genevieve De Rohan Willner (Adam&eveddb)
Creative: Selma Ahmed (Adam&eveddb)
Global Head of Creative: Erik Zetterberg (H&m)
Head of Marketing: Daniel Herrmann (H&m)
Project Manager: Boshi Sadegiani (H&m)
Art Buyer: Lena Ostlund (H&m)
Post production manager: Fred Malros (H&m)
Chief production officer: Anthony Falco (Adam&eveddb)
Agency Producer: Jack Bayley (Adam&eveddb)
Joint CEO: Tammy Einav (Adam&eveddb)
Business Director: Sam Brown (Adam&eveddb)
Account Director: Jo Lorimer (Adam&eveddb)
Account Manager: Fizzy Keeble (Adam&eveddb)
Executive Producer: Sorcha Shepherd (Caviar)
Producer: Jane Lloyd (Caviar)
Director: Karim Huu Do (Caviar)
DOP: Daniel Bouquet (Caviar)
Editor: Leila Sarraf (Trim)
Post Producer: Josh Robinson (Electric Theatre Collective )
VFX Supervisor: Giles Cheetham (Electric Theatre Collective)
Music Supervisor: Henrik Hawor (Electric Theatre Collective)
Audio Engineer: Jack Hallett (Factory)
Integrated producer: Ruth Gaughan (Adam&eveddb)
Social media creative: Viki Bingham (Adam&eveddb)
Social media manager: Rebecca Wilson (Adam&eveddb)

-AOI Pro. Staff-
Producer: Kazumasa Kobayashi
Production Manager: Riki Sakai, Tomomi Teramoto
Date: September, 2017
Power, glam, sass. This season, express yourself through loud prints, dazzling sequins, vibrant colours and ’80s-inspired silhouettes. Discover the collection and watch the campaign film starring Naomi Campbell, Hikari Mori, Edwina Preston, Adwoah Aboah.
Brief Explanation
This film shows the transformation of a timid woman into a swaggering, mic-dropping one – singing along to a karaoke film in Tokyo.
An immersive Karaoke world was created:
Post effects were applied throughout, and once the film was finalized, it was re-filmed off a TV screen for an authentic VHS look.
Retro type was crafted to appear as lyrics at the bottom of the screen.
In this world, an androgynous figure in a backstreet spins round - it’s Naomi Campbell. She lip-syncs to her late friend George Michael’s Wham! Rap.
Following her lead, a cast of diverse talent sing along, each one in their own beautiful and unique visual setting.
Surreally suspended mid-air in pink blossom, scaling the branches of an old Japanese tree, cruising on a bespoke neon motorbike.
It takes a track about unemployed male empowerment, and turns it into a film about global female empowerment—through fashion.