Honda Publicidad en TV y cine Honda Reach CR-V Anywhere [Case Study Film] Rabbit’s Tale

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Honda Reach CR-V Anywhere [Case Study Film]

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Sector Coches, Mobile applications
Media Publicidad en TV y cine
Mercado Tailandia
Agencia Rabbit’s Tale
Executive Creative Director Noranit Yasopa
Art Director Kajohnchai Rodklongtan
Copywriter Nalin Viroonhatham
Agencia de production Meour
Director Teewin Varapaskul
Publicado abril 2017

Creditos y descripciones

Media: Case Film
Agency: Rabbit’s Tale Co., Ltd.
Executive Creative Director: Noranit Yasopa
Creative Director Papop: Chaowanapreecha
Copywriter: Nalin Viroonhatham
Art Director: Kajohnchai Rodklongtan
Head Of Design Team - Sibb Sattakhunchutipas
General Account Director - Kathleen Wongsaenganan
Account Director - Daranee Reuknumphet
Account Manager - Pailin Verojanavat
Account Executive - Kewalee Charoenjit
Executive Strategic Creative Director - Saroj Laohasiri
Agency Producer - Sarin Ittinuntaweerachai

Credit : Code&craft Co., Ltd.
Interactive Executive Director - Direk Tayakee
Head Designer - Piya Kirdpanya
Designer - Shinnawat Vachiratrangsalit
Designer - Nattira Ardsmiti
Account Executive - Panwadee Prayongjinda

Credit : Bit Studio Co., Ltd.
Producer - Kiattiyot Panichprecha
Project Manager/technology Director - Sarun Chamveha
Project Manager/creative Director - Witaya Junma
Developer - Tanapon Kitmuti
Developer/3d Artist - Prin Rangsiruji
3d Artist - Manon Lichanatien
2d Artist - Watthanasuk Shuaytong

Credit : Meour Production Co.,Ltd.
Director : Teewin Varapaskul
Producer : Thanaporn Phiansomphol
Ass.Director : Pongruj Sarlee

App Download:

The campaign is a mobile application we recently developed for Honda’s new CR-V. The campaign is called “Reach CR-V Anywhere”.
Reach CR-V Anywhere: The first mobile application that turns any car into the All-new Honda CR-V.
Before buying a car, people always check if it fits their lifestyle and the ideal place to do that is in real life. So when Honda Thailand launched the All-new CR-V in 2017 under the concept “Nothing’s Out of Reach”, we wanted to expand the possibilities of reaching Honda’s brand new model. “Reach CR-V Anywhere” is the first mobile application that can turn any car into the All-new Honda CR-V using augmented reality technology. By just scanning any license plate, users can experience both the exterior and interior of the vehicle while checking out the key features as if they own it. They can even snap photos of their new virtual car to share with friends on social media channels.
The application became an instant buzz with over 8,000 downloads within the first month after the launch. 2,000 units of the All-new CR-V were booked even before they hit the dealers. Above all, we make choosing the right car easier than ever because it can now happen literally anywhere.