Home Idents Karmarama London para Honda

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Sector Coches
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia Karmarama London
Creative Director Cathy Hutton, Jo Jenkins
Agencia de production Academy Films
Director Jeff Labbe
Producer Cathy Green
Publicado agosto 2016

Creditos y descripciones

Brand: Honda
Media: TV
Category: Automotive
Agency: Karmarama
Geo: United Kingdom
Advertising Agency: Karmarama, UK
Creative Directors: Cathy Hutton, Jo Jenkins
Planner: Matthew Waksman
Business Lead: Rob Hopson
Agency Producer: Rebecca Hunter
Production Company: Academy Films
Director: Jeff Labbe
Producer: Cathy Green
Production Manager: Kerry Smart
Director of Photography: Stephen Keith-Roach
Offline Editor: Nik Hindson / The Assembly Rooms
VFX Post House: MPC
VFX Supervisor: Bruno Fukumothi
VFX Producer: Luke Rafferty
3d Lead: Tim van Hussen
Colourist: Jean-Clement Soret
Sound Design: Sam Ashwell / 750
Description: Showcasing the progressive nature of Honda for its sponsorship of Film on Four.
Published: August 2016
Honda (UK) is launching a series of sponsorship idents for Channel 4’s Film On 4 showing that even the most progressive people and products need some time out once in a while. The £5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year. The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie. Honda’s team and innovations are seen in the various settings that fit within the Honda world, including a state- of- the- art home, a car factory and a scientific research unit in a forest. The campaign, which carries the line “Even progress needs a break”, aims to showcase the progressive spirit of the Honda brand. The campaign will run across Channel 4’s channels from Sunday.