Karaoke mcgarrybowen London para Honda


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Sector Coches
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia mcgarrybowen London
Executive Creative Director Angus Macadam, Paul Jordan
Creative Stephen Cross, Simon Connor
Agencia de production Outsider
Director Scott Lyon
Publicado agosto 2017

Creditos y descripciones

Honda has turned to karaoke to reveal the philosophy that created its latest range of cars in a new 30 second spot. The campaign by mcgarrybowen London, celebrates the heights that Honda has reached with this exciting range. To mark the occasion, the idea needed an appropriately momentous song about the brand's relentless pursuit of better. 'Over the Rainbow' was selected to reflect Honda’s ability to not only dream but deliver.
Media: TV
Title: The 2017 Car Range
Category: Automotive
Client: Honda
Agency: mcgarrybowen London
Production: Outsider
Country: United Kingdom
Director: Scott Lyon
Executive Creative Director: Paul Jordan
Executive Creative Director: Angus Macadam
Creative team: Simon Connor
Creative team: Stephen Cross
Producer: Zeno Campbell
DoP: Tom Townend
Agency Producer: Sasha Mantel
Business Director: Brendan Taylor
Account Manager: Annabella Smith
Account Executive: Megan Cullen
Planning Director: Tom Keane
Editor: Art Jones
Post Production: ETC
Post Producer: Matt Williams / Jessica Easton
Lead CGI: James Sindle
Lead Flame & Lead Nuke: Giles Cheetham & Taran Spear
Colourist: Seamus O’Kane
Sound Design: Will Cohen @ String & Tins
Music Supervision: Soho Music