|Media||Publicidad en TV y cine, Digital|
Creditos y descripciones
To create a series of engaging virtual test drives for Honda's all-new Civic models effective across 22 markets in 17 languages. The films take place in a unique CGI 'Showroom', designed using Saddington Baynes' world-first neuroscience testing service to uncover non-conscious reactions to brand perception. The showroom must educate on an technical level, appeal on an emotional level, as well as uphold Honda's brand values.