Huggies Publicidad en TV y cine, Digital The World's First Marathon for Babies Ogilvy Johannesburg

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The World's First Marathon for Babies

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Sector Higiene del bebé
Media Publicidad en TV y cine, Digital
Mercado Sudáfrica
Agencia Ogilvy Johannesburg
Creative Director Mariana O`kelly, Pete Case, Greg King, Catherine Wanliss
Art Director Suzanne Jenner, Amori Gerber
Copywriter Catherine Wanliss, Steph Van Niekerk
Publicado septiembre 2017

Creditos y descripciones

Category: House, Garden
Media: Content
Brand: Huggies
Agency: Ogilvy
Geo: South Africa
Advertising Agency: Ogilvy & Mather, Johannesburg, South Africa
Creative Directors: Catherine Wanliss, Mariana O’Kelly, Pete Case, Greg King
Art Directors: Suzanne Jenner, Amori Gerber
Copywriters: Steph van Niekerk, Catherine Wanliss
Director: Matthys Boshoff
Published: September 2017
Description:
Turns out babies move around way more than anyone has ever realised. Studies suggest that once babies become mobile, they can cover anywhere between one and seven kilometers in a single day. Huggies® wanted to bring this fact to life and show moms that their moving babies need nappies designed specifically for the job. Think about it. You wouldn’t run a marathon in a pair of jeans, would you? Well, the same principle applies to diapers. And this is the logic that underpins The World’s First Baby Marathon.
Driven by real data collected by specially-designed, wearable distance-tracking devices, the campaign follows four ridiculously cute and decidedly amusing babies, as they crawl and toddle their way through twenty-one adult-length kilometers in the comfort of their own homes. The marathon plays out on the website (babymarathon.co.za) and their progress is packaged as four humorous, and sometimes rather dramatic, online episodes.
The result is a campaign that is part experiment, part product demo, part web series. The result is four babies wobbling bravely where no baby has wobbled before: The World’s First Marathon for Babies. Brought to you by Huggies®. Comfy gear for moving babies.