Instituto Maria da Penha (IMP) Publicidad en TV y cine Producer [video]

Producer [video]

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Sector Against violence (en)
Media Publicidad en TV y cine
Mercado Brasil
Chief Creative Officer Gulherme Jahara
Executive Creative Director Fabio Astolpho
Art Director André Batista, Sérgio Klemtz
Copywriter Pedro Maneschy, Armando Araujo
Publicado marzo 2018

Creditos y descripciones

Category: Public Interest, NGO
Media: Film
Advertised brand: Maria da Penha Institute
Headline and copy text: - Every voice heard is a victory
Advertising Agency:, Sao Paulo, Brazil
CCO: Gulherme Jahara
Executive Creative Director: Fábio Astolpho
Art Director: André Batista, Sérgio Klemtz
Copywriter: Armando Araújo, Pedro Maneschy
Content Team: Carol Rocha, Pierre Francisco
Agency Producer: Iara Demartini, Fernanda Moura
Motion Graphics: Wesley Martins
Audio Producer: Antfood
(1) Stephen Lovekin - Variety/REX/Shutterstock
(2) Brendan McDermid - Reuters/Latinstock
(3) Steve Eichner- Penske Media/REX/Shutterstock
Art Buyer: Izabel Abreu
Retouch: Marcio Lima
Final Artwork: Elton Santos, Ricardo Martinelli
Chief Strategy Officer: Renata D'Avila
Strategic Planner: Caroline Ferraz
Media: Luciana Prado, Patricia Azevedo, Tiago Gomes
Chief Business Officer: Juliana Nascimento
Marketing & Pr: Mônica Gelbecke, Janaina Langsdorff
Published: March 2018
‘W.O.’ becomes ‘’ in a campaign by for the Maria da Penha Institute.
The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning because of the impossibility of a competition, reaches a new meaning in the campaign created by for the Maria da Penha Institute. Based on the concept ‘Every voice heard is a victory’, the action was released on March, 8, International Women’s Day, on the internet and the main published media. The goal is to show that harassers lose by ‘W.O.’ (Walkover) when women speak out.