It's On Us Publicidad en TV y cine ILLOGICAL: The Art Gallery 101-North Marketing Los Angeles

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ILLOGICAL: The Art Gallery

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Sector Anuncios de servicio público , Against violence (en)
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia 101-North Marketing Los Angeles
Creative Director David Gassman
Copywriter Johanna Stein
Agencia de production In the Wee hours
Director Johanna Stein
Publicado octubre 2017

Premios

Ad Stars 2018
Branded Viral Videos - Crystal
Gender Equality - Crystal

Creditos y descripciones

Category: Public Interest, NGO
Media: Film
Brand: It's On Us
Agency: 101-North Marketing
Geo: United States
Advertising Agency: 101-North Marketing, Los Angeles, USA
Creative Director / Art Director: David Gassman
Writer / Director: Johanna Stein
Agency Producer: Elizabeth Giersbrook
Production Company: In the Wee hours / Los Angeles
Executive Producer: Anthony Mosa
Producer: Ganna Hertzog
Production Manager: Emily Norovsambuu
DoP: Dan Hertzog
1st AC's: Dave Negrin, David Bostrom
2nd AC's: Ray Chang, Mani Ghadimi
DIT / Media Manager: Milana Burdette
Sound Mixer: Destiny Farrant
Gaffer: Jeff Samuelson
Key Grip: Vince Taroc
Hair / Make Up: Saori Yazaki
Cake: Cake Monkey Bakery
Editorial: Cutters / Los Angeles
Editor: David Andreini
Executive Producer: Megan Dahlman
Producer: Wendy Umanzor
Online: Flavor / Los Angeles
Colorist: Blake Huber
Executive Producer: Darren Jaffe
Sound Mix: Ear Candy Post / Los Angeles
Sound Designer: Perry Robertson
Cast: Jerry Lambert, Suzy Nakamura, Stacy Jordan
Published: October 2017
Synopsis:
It's On Us is a non-profit initiative created by President Obama and Vice-President Biden to end sexual assault. A primary focus is to address the treatment of sexual assault victims ? to create an environment in which survivors are supported. An insidious tactic often used to excuse sexual assault is victim-blaming (laying the blame on the victim’s behavior or choices, instead of the perpetrator's actions). ‘It’s On Us’ needed a simple way to address this odious practice. The objective of the ILLOGICAL campaign is to clearly illustrate ? in a surprisingly simple way - that victim-blaming is not just harmful, but when applied to everyday situations, doesn’t even make logical sense.