Kmart Publicidad en TV y cine Show Your Joe DraftFCB Chicago

Show Your Joe

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Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia DraftFCB Chicago
Director Christian Weber
Art Director Eric Collins, Larry Pipitone, Joey Ellis
Agencia de production Wondros
Producer Rene Steinkellner
Publicado noviembre 2013


Caples Awards 2014
Other Media Viral video marketing Silver

Creditos y descripciones

Wondros director Christian Weber presents a cheeky holiday musical performance in a new spot for Joe Boxer and Kmart's 'Shop Your Way' program. Created by DraftFCB Chicago for Kmart, the commercial presents an indelible reminder that the retailer's rewards program is available for many of shoppers' favorite brands, such as the Joe Boxer undergarments that figure prominently in the spot.
Six handsome, tuxedo-clad fellows stand behind a white draped table, playing a holiday tune on handbells. The tune ends, the bells are set down, and suddenly the table is wheeled away to reveal that these gents are tuxedo-clad only from the waist up. Wearing festive, holiday-themed Joe Boxers on their lower halves, our musicians simultaneously assume a wide stance and begin ringing out a hip-shaking rendition of 'Jingle Bells'. Delightfully irreverent, the spot closes with a voiceover advising viewers that 'Shop your way members can ring in the holidays with Joe Boxer' before closing with Kmart's holiday tag 'Get in. Get more Christmas'.
The playful attitude infused through the spot by the creative team at DraftFCB and director, Christian Weber, keeps the material appropriately nice, with just the right amount of naughty. The musicians' performance and attire stand out against the elegant snow-kissed trees. Further, a Kmart Holiday Joe Boxer app will be released allowing users to create their own music. The results are sure to be talked about throughout the holiday season as shoppers make their way to Kmart to make their own holiday wishes come true.
Category: Retail services
Client: Kmart
Agency: Draftfcb Chicago
Production: Wondros
Country: United States of America
Kmart Credits:
VP Creative: Mark Andeer
CMO, Kmart Apparel: Diane Vaccaro
Director of Advertising: Beverly Mason
DraftFCB â Chicago Agency Credits:
Chief Creative Officer: Todd Tilford
EVP Executive Creative Director: Jon Flannery
SVP Creative Director: Howie Ronay
VP Creative Director: Sean Burns
Creative Director/ Copywriter: Cayne Collier
Art Director: Eric Collins
Art Director: Joey Ellis
Art Director: Larry Pipitone
Executive Producer: Chris Bing
Agency Producer: Lara Hurnevich
Editorial: Casey Cobler
Wondros Production Credits:
Director: Christian Weber
EP: Gina Zapata
Head of Production: Kimberly Bryant
Line Producer: Grant Jue
DP: Scott Hendrickson
Production Designer: Eric Beauchamp
Post Production Credits:
Producer: Rene Steinkellner
Music: Mutato