KPN Publicidad en TV y cine The Great Outdoors N=5

The Great Outdoors

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Sector Telecomunicaciones
Media Publicidad en TV y cine
Mercado Alemania
Agencia N=5
Creative Director Thijs Bontje, Daniel Te Lindert
Creative Daniel Samama, Tim De Waard
Publicado septiembre 2018

Creditos y descripciones

Agency: N=5
Client: KPN
Creative: Tim de Waard, Daniel Samama
Creative Director: Thijs Bontje, Daniel te Lindert
Strategist: Vincent Seeber, Bastiaan Weers
Account: Ralph Balk, Louise Mathlener, Dewi van der Kolk
RTV PRODUCER: Lotte de Rooij
SOCIAL PRODUCER: Birgit Bekkers
WEB & SOCIAL DIRECTOR: Marcel Hellemons
DESIGN: Jan Jesse Bakker, Geurt van Donkelaar
REGISSEUR TVC: Ismael
PROD. MAATSCHAPPIJ: Pink Rabbit
PRODUCER: Monique van Beckhoven
DOP: Martijn van Broekhuizen
EDITOR: Martin Heijgelaar, Marc Bechtold
MUZIEK: Massive Music
SOUND: Ambassadors
Post Production: CAPTCHA!
REGISSEUR ONLINE & SOCIAL: Dries Meinema
DOP: Mick van Dantzig
Editor: Dries Meinema, Martin Heijgelaar
Photographer: Jeroen Hofman
Published: September 2018
Synopsis:
Vlogger inspires two young boys to go on outdoor adventure in new spot for Dutch telecom provider KPN.
The spot is part of the campaign Feel Free, aimed to let people experience how new technology can set us free.
You may think the internet is responsible for kids hanging around the house and staring at their devices all day, but in this new commercial for Dutch telecom provider KPN, two young boys follow the tutorials of a girl vlogger as they go on an outdoor adventure.
As it turns out, the boys don’t go that far: the whole camping trip takes place in their backyard, using their parents wifi to watch the videos.
The spot brings back nostalgic feelings of camping, scouting and outdoor adventure, and is the kick-off of a new campaign of the Dutch provider, celebrating the strength and availability of their inhome wifi.
The spot will air on Dutch television, KPN’s social channels and in cinema’s throughout the country.