Meet My Liver BleuBlancRouge Montreal para

Meet My Liver

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Sector Against alcohol (en)
Media Publicidad en TV y cine, Digital
Mercado Canadá
Agencia BleuBlancRouge Montreal
Chief Creative Officer Jonathan Rouxel
Creative Director Marie-Eve Best
Art Director Hayley Lim
Creative Adrien Heron, Ugo Martinez
Publicado diciembre 2017

Creditos y descripciones

Category: Public Interest, NGO
Media: Digital
Brand: Let’s Drink Better
Agency: Bleublancrouge
Geo: Canada
Advertising Agency: Bleublancrouge, Montreal, Canada
Global Chief Creative Officer: Jonathan Rouxel
Creative Director: Marie-Eve Best
Creative Team: Adrien Heron, Ugo Martinez
Art Director / Illustrator: Hayley Lim
Creative Technologist: Alexandre Bourdon
Motion Designer: Mathieu Harrisson
Published: December 2017
Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver.
Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit.
Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget).