Lotto: What would you do? AMV BBDO London, Thomas Thomas Films para Lotto

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Lotto: What would you do?

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Sector Entretenimiento y ocio
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia AMV BBDO London
Director Kevin Thomas
Art Director Huw Williams, Mike Hannett
Copywriter Gary Walker, Dave Buchanan Responsible Drinking
Agencia Thomas Thomas Films
Publicado enero 2011

Creditos y descripciones

The new campaign from AMV BBDO London celebrates the hopes, dreams and fantasies of Lotto players and brings to life that ever-popular question, debated time and time again among friends, family and work colleagues â âWhat would you do if you won a Lotto jackpot?â


This is Lottoâs first new brand campaign since the autumn of 2008, when Camelot launched its âOptimismâ ads. This successful campaign leveraged Lotto playersâ general positive, give-it-a-go view of life and played a part in helping to deliver an increase in total National Lottery sales last year of 5.9% or £302 million. The new campaign will run across TV, radio, press and online as well as in store and builds on âOptimismâsâ success by focusing more closely on Lotto playersâ own individual dreams about what they would do if they win.

Client: Camelot
Agency: AMV BBDO, London
Production Company: Thomas Thomas Films
Date Uploaded: 2011-01-07
Director: Kevin Thomas
Art Director: Mike Hannett
Art Director: Huw Williams
Copywriter: Gary Walker
Copywriter: Dave Buchanan
Post production: Telecine - The Mill
Post production: Offline Editing – The Quarry
Country: United Kingdom