Freestyle Wieden + Kennedy London para Lurpak

Freestyle

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Sector Aceite, mantequilla
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia Wieden + Kennedy London
Creative Director Kim Papworth, Sam Heath
Creative Barnaby Blackburn, Gustavo Kopit
Agencia de production MJZ
Director Juan Cabral
Service Work Post
Publicado abril 2015

Premios

Cannes Lions, 2015
FILM CRAFT FILM CRAFT: EDITING SILVER
FILM CRAFT FILM CRAFT: CINEMATOGRAPHY BRONZE
FILM CRAFT FILM CRAFT: DIRECTION BRONZE

Creditos y descripciones

Brand: Lurpak
Media: TV
Category: Food
Agency: Wieden + Kennedy
Geo: United Kingdom
Lurpak: Freestyle
Advertising Agency: W+K, London, UK
Creative Directors: Sam Heath, Kim Papworth
Creatives: Gustavo Kopit, Barnaby Blackburn
Designer: Bruce Usher
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Rachel Parker
Account Director: Hannah Gourevitch, Katja Giannella
Account Executive: Stephanie Brooks
Head of Planning: Beth Bentley
Planner: Jennifer Lewis, Theo Izzard­Brown
TV Producers: Gemma Knight, Sahar Bluck
Creative Producer: Rebecca Herbert
Production Company: MJZ
Director: Juan Cabral
Production Company Producer: Stephen Johnson
Director of Photography: Anthony Dodd Mantle
Editorial Company: Work Post
Editor: Neil Smith
Post Executive Producer: Julian Marshall
VFX Company: MPC
VFX Producer: Anandi Peiris
Music+Sound Company: Soundtree
Composers: Peter Raeburn, Ben Castle, Luis Almau
Sound Designer: Parv Thind
Producer: Jay James / Soundtree
Mix Company: Wave Studios
Mixer: Parv Thind
Producer: Rebecca Boswell / Wave Studios
Creatives: Sam Heath, Gustavo Kopit, Barnaby Blackburn
Designer: Bruce Usher
Creative Producer: Rebecca Herbert
Creative Researcher: Laura Barker
Photographer: Gustav Almestål
Agent: Lund Lund
Food Stylist: Katie Giovanni
Director of Relations: Marta Bobic
This is a commercial encouraging people to loosen up and embrace the more spontaneous side of cooking. The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavour experimentation and explosive taste sensations. We see cooks throw unusual and enticing dishes together to a rip-roaring freestyle jazz soundtrack, whilst the voice of Lurpak, Rutger Hauer, emphatically steers the show like the leader of the band.