Manor Publicidad en TV y cine The Drawing BETC

The Drawing

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Sector Centros comerciales
Media Publicidad en TV y cine
Mercado Europa
Agencia BETC
Chief Creative Officer Remi Babinet
Creative Director Schoettl Marie-Eve, David Soussan
Art Director Cyril Arandel
Copywriter Adrian Skenderovic
Agencia de production Passion Paris Productions
Director Againstallodds
Publicado noviembre 2017

Creditos y descripciones

CLIENT: Manor
CLIENT MANAGEMENT
Stéphane Maquaire – Managing Director
Sandra Kottenauer – Brand Director

AGENCY: BETC
AGENCY MANAGEMENT
Nathalie Jacquier – Managing Director BETC Shopper
Charlotte Picq – Associate Director
CREATIVE DIRECTOR: Marie-Eve Schoettl
CREATIVE DIRECTOR: David Soussan
CHIEF CREATIVE OFFICER: Rémi Babinet
ART DIRECTOR: Cyril Arandel
COPYWRITER: Adrian Skenderovic
MUSIC CREATIVE DIRECTOR: Christophe Caurret
TRAFFIC: Morgane Tresal
TV PRODUCER: David Brakha
PRODUCTION COMPANY: Passion Paris
SOUND PRODUCTION: Schmooze
DIRECTOR: AgainstAllOdds

“The Drawing” – A Christmas tale brought to you by BETC Paris and Manor

SPECIAL EVERYDAY – That is Swiss department store Manor’s commitment: make every day special.
So, when it came to Christmas, the most special day of the year, they had to think of something out of the ordinary.

Together with its agency BETC Paris, Manor tells a Yuletide story with an unexpected twist.

As we all know, Santa is overwhelmed with letters from kids all over the world, lists from the older and drawings from the younger. But, harsh as it may sound, not every kid is a Picasso and what happens when not even Father Christmas himself can figure out what the drawing shows?
Let the kids down? Never! The modern Santa takes on the challenge and gets his dedicated team on the task. However, when his devoted entourage of internet savvy little helpers can’t decipher the cryptic drawing, he decides to turn to Manor for help…

To create the charming, animated spot, BETC Paris and Manor turned to the collective at AgainstAllOdds. The film has a real Christmas feeling to it and gives a new twist to the classic idea of Santa’s workshop.

With this heart-warming Christmas tale, Manor hopes to bring Christmas magic to all the Swiss homes and wish them all a very “special” and merry Christmas!