Marcum Publicidad en TV y cine Audit The Gate New York


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Sector Consultores
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia The Gate New York
Chief Creative Officer David Bernstein
Associate Creative Director Charles Chang, Scott Singow
Agencia de production MJZ
Director Phil Joanou
Publicado abril 2017

Creditos y descripciones

Category: Professional Services
Media: Film
Client: Marcum LLP
CEO Jeffrey M. Weiner
CMO Bruce Ditman
Agency: The Gate | New York
Chief Creative Officer: David Bernstein
Associate Creative Directors: Charles Chang, Scott Singow
Producer: Bob Shriber
Production House: MJZ Productions
Director: Phil Joanou
Executive Producer: Kate Lahey
Producer: Paul Manix
Editing House: The Cutting Room
Editor: Chuck Willis
Executive Producer: Susan Willis
Account Management/Strategy:
President/Chief Strategy Officer: Beau Fraser
Account Executive: Alexander Barrett
The Gate | New York launched a new TV campaign for Marcum LLP, one of the largest independent public accounting and advisory services firms in the US. “Ask Marcum”, aimed at C-suite executives and entrepreneurs, consists of four 30-second spots, each depicting a decision-maker as they confront a complex business issue. Some make the right decision because they ask Marcum first. Others are not so lucky and pay the price.
The campaign will air in multiple markets with programming focus on business and news including CNBC, CNN, Fox News and MSNBC. JL Media, Inc. is responsible for media planning and buying.