All With Me CLM BBDO Paris para Ubisoft

All With Me

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Sector Videojuegos y consolas
Media Publicidad en TV y cine
Mercado Africa, Europa, Medio Oriente
Agencia CLM BBDO Paris
Director Olivier Abbou
Executive Creative Director Matthieu Elkaim
Art Director Benoît Lagalle
Copywriter Clément Dantzer
Publicado agosto 2017

Creditos y descripciones

Title: Battlefield
Agency BBDO PARIS
Client – Ubisoft
Product – Mario + Rabbids Kingdom Battle
ECD : Matthieu Elkaim
AD : Benoit Lagalle
Copywriter : Clement Dantzer
Production : BBDO Paris
Director : Olivier Abbou
Producer : Julien Sanson
Post Production Digial District
Head of production : Stephane Floch
Published: August 2017
Synopsis:
The new “Mario + Rabbids Kingdom Battle”, teams Mario with the notorious Rabbids to save the Mushroom Kingdom. This unlikely pairing inspired the agency to expand the concept into other video game genre’s that gamers know and love, in order to show how crazy and unpredictable this new game will be.
In “Cover Me”, “All With Me” and “Com’on! Drive!”, we follow a modern marine into battle, an epic ancient warlord and a gang of bankrobbers making a getaway. Each of these video game tropes must rely on adorable (but untrustworthy) Rabbits for victory. Will they be victorious? This is what you will find out in the rich, cinematic worlds created by fiction director Olivier Abbou, (Madame Hollywood, Territories, Yes we Can, Maroni…) is his first foray into advertising.
The three movies: “Cover Me”, “All With Me” and “Com’on! Drive!” will be broadcast on August 25th on social media and the videogame “Mario + Rabbids Kingdom Battle” will be released exclusively on Nintendo Switch™ on August 29th.