Football makes you happy? Watch it then. STV DDB Milan para Mediaset Premium

Archivo de publicidades » Publicidad en TV y cine » Mediaset Premium » Football makes you happy? Watch it then.

Football makes you happy? Watch it then.

Añadir a la colección
Añadir una nota
Sector TV/Radio Programas
Media Publicidad en TV y cine
Mercado Italia
Agencia STV DDB Milan
Executive Creative Director Aurelio Tortelli
Publicado julio 2017

Creditos y descripciones

Category: Media
Media: Film
Brand: Mediaset Premium
Agency: DDB
Geo: Italy
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Aurelio Tortelli
Client Creative Directors: Alberto Rigozzi, Guido Renda
Account Director: Valentina Bolognino
Director: Daniel Azancot
Published: July 2017
Description:
Premium returns to the advertising arena to relaunch its football schedule with UEFA Champions League and Italian Serie A matches. Football makes you happy? Watch it then. This sums up a new way of relating to the public and fans, based on being simple, honest and spontaneous. It is an assertion that intends to establish an empathic connection between Premium and football lovers. This is also the aim of the visuals in the commercial and posters, which capture moments of real enthusiasm. The campaign also introduces the new brand payoff, Welcome to Premium.