Move Forward Uber Content para New Balance

Move Forward

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Sector Ropa de deporte
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Uber Content
Copywriter Chateau Bezerra
Editor Jai Shuckla
Publicado julio 2014

Creditos y descripciones

Über director Cole Webley strips away modern life to its fundamental components with the new spec spot “Move Forward” for New Balance. Beautifully rendered through Cole’s trademark sense of cinematic realism is the adage “simplicity is key.” Solitary figures are shown immersed in vastly different scapes: a desert, a forest, a city – yet, each is joined in the spirit of adventure and the notion of getting to the heart of life. Artfully capturing the simple physicality of running, climbing, and moving forward, Cole delivers the energizing message that the rest of your life begins with your next step.
Client: New Balance
Media: TV
Category: Fashion
Geo: United States
Dir: Cole Webley
Prod Co: Über Content
Exec Producer: Preston Lee
DP: Travis Cline
Copywriter: Chateau Bezerra
Editor: Jai Shuckla
Sound Design: Nate Hoffman