Still KD: Through the Noise Must Be Something para Nike

Archivo de publicidades » Publicidad en TV y cine » Nike » Still KD: Through the Noise

Still KD: Through the Noise

Añadir a la colección
Añadir una nota
Sector Ropa de deporte
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Must Be Something
Creative Director Jed Alger, Andrew Schafer, Amani King
Agencia de production Avocados and Coconuts
Director Brandon Loper
Publicado julio 2017

Creditos y descripciones

Client: Nike
Agency: Must Be Something
Production Company: Avocados and Coconuts
Director: Brandon Loper
Executive Producers: Thirty Five Media and Rich Kleiman
Producer: Dalia Burde and Rich Kleiman
Director of Photography: Jed Jacobsohn
Additional Photography: Brandon Loper
Production Manager / Additional Sound: Bijan Rafie-Tari
Assistant Camera / Drone / MoVi: Drew Kass
Additional Assistant Camera: Oliver Thompson and Colette Levesque
Additional Sound: Dan Jasper
Creative Directors: Jed Alger, Andrew Schafer, and Amani King
Editor: Jon Barnhardt
Post Producer: Lauren Gould
Title Design: Amani king
Title Animation: Oddfellows
Animation Creative Director: Colin Trenter
Animation Producers: Erica Kelly and TJ Kearny
Assistant Editor: Colette Levesque
Compositing: Christopher Bernal
Color: Ntropic
Colorist: Marshall Plante
Color Assist: Manny Vina Barreras
Color Producer: Kevin Miller
Sound Design and Mix: Chris Konovaliv / Audiolux
Transcriptions: Tigerfish Transcriptions
Archival Footage: National Basketball Association and Getty Images

Music
G.O.M.D Instrumental (Forest Hills Drive) - By J. Cole
I Need a Dollar (Official Video) - By Aloe Blacc
Everybody & Instrumental Version - By Logic
Alright (Instrumental) - By Kendrick Lamar
Put Me on Somethin (Feat. E-40) - By P-LO
DNA - By Kendrick Lamar
Award Tour (Instrumental) - By A Tribe Called Quest
Don’t Worry Be Happy - By Bobby McFerrin
Big Fish - By Vince Staples

Music - Courtesy of Marmoset
Tide Ripper (Instrumental) - By Fine China
Ula (Instrumental) - By Joseba
Glimpse (Instrumental) - By Bell Plaines
Redefine Cutter (Instrumental) - By Propaganda
Bless This Morning Year (Instrumental) - By Helios
In Silence (Instrumental) - By Markus Huber
Force of Nature (Instrumental) - By Our Many Stars
A Bitter Grief (Instrumental) - By Andy Othling
Winter Moons (Instrumental) - By Keen Collective
The Fallout (Instrumental) - By Chris Molitor
White Light (Extended) (Instrumental) - By Kent Rockefeller
Half Mast (Instrumental) - By Ceschi
Mercies (Instrumental) - By Keen Collective

Music Bed
The Way Home - By Tony Anderson

Special Thanks
Tony Hellberg
Jordi Pont
Marc Basaldella
Nicole Hubbard
Noah Stanik
Marie Foley

Featured
Wanda Durant
Rick Barnes
Kevin Durant
Scott Brooks
Steve Nash
Rich Kleiman

Synopsis:
Director Brandon Loper encapsulates the storybook run-up to Kevin Durant’s victory in the NBA championships with the launch of the short film “Still KD: Through The Noise.” Produced by San Francisco-based production company Avocados and Coconuts, the 35:35 film (a nod to KD’s number) is an inspiring and inspired look at one of basketball’s greats. “Still KD: Through The Noise” officially launched on Nike+ and KD’s YouTube channel on July 11, following a private premiere hosted by Nike in West Hollywood on July 10.

Brandon Loper and Avocados and Coconuts collaborated with Nike and agency Must Be Something to bring this story to life. Additionally, they worked closely with KD and his team, led by agent Rich Kleiman, who served as Executive Producer on the film via his company Thirty Five Media. It was decided that DP/photographer Jed Jacobsohn, who had been shooting stills of KD, was the best person to follow most of KD’s day-to-day moments and musings alongside Loper. Beginning production as KD was recovering from his knee injury, the complete film takes an intimate look at KD’s seemingly superhuman prowess as a player, and his love of and dedication to the game.

To give the KD’s first NBA title even greater context, Loper looked back at Durant’s journey with a gritty undertone and heroic flair - the controversial team move that shook the foundations of the NBA, and his devastating injury followed by the setback of his calf sprain during the playoffs. Editor Jon Barnhart cut the film over the past six weeks at Avocados and Coconuts, expertly weaving together an unflinching look at the harsh realities that come with attaining the sport’s loftiest heights.

Brandon Loper’s honest, humble and conversational directing style can be attributed to his southern roots. Based in San Francisco for the past decade and represented by Avocados and Coconuts since 2012, Loper has been cultivating his craft of telling stories through advertising and short films. His debut feature documentary, A Film About Coffee, which explores the global culture of specialty coffee, screened in over 50 countries worldwide and was nominated for a James Beard Award.