Unlimited Greatness ft. Serena Williams Wieden + Kennedy Portland para Nike

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Unlimited Greatness ft. Serena Williams

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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Estados Unidos
Agencia Wieden + Kennedy Portland
Creative Director Ryan O'rourke, Alberto Ponte
Creative Stefan Van Den Boogaard, Tim Arts
Publicado septiembre 2016

Premios

Andy Awards 2017
Integrated Media Toys, Games and Sports Bronze

Creditos y descripciones

From Compton’s courts to the world stage, this career-spanning tribute to Serena Williams is powerful in its simplicity. The spot, part of Nike's "Unlimited" series, deems Serena the "greatest athlete ever" after striking the word female from its own onscreen copy to combat the subtle sexism that permeates how female athletes are treated by the media. Agency: Widen + Kennedy Portland.
Media: TV
Category: Clothing & footwear
Client: Nike
Agency: Wieden + Kennedy, Portland
Country: United States of America
Creative Director: Alberto Ponte
Creative Director: Ryan O'Rourke
Creative: Stefan van den Boogaard
Creative: Tim Arts
Producer: Sara Fink
Exec Agency Producer: Matt Hunnicutt
Visual Effects: Dave Jahns
Sound: Noah Woodburn
Agency Producer: Julie Gursha
Post production: Joint Editorial
Editor: eric hill
Music: Human Worldwide
Flame Artist: Pilon Lectez