GT Academy USA @radical.media, TBWA\Chiat\Day Los Angeles para Nissan GT Academy

GT Academy USA

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Sector TV/Radio Programas
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia @radical.media
Agencia TBWA\Chiat\Day Los Angeles
Publicado octubre 2012

Creditos y descripciones

Nissan GT Academy. VICTORY IS ANYONE'S. Premiering November 1 on SPIKE.
Back for a second season, Nissan GT Academy takes the nation's fastest Sony PS3 Gran Turismo 5 gamers and throws them into a real world boot camp at England's legendary Silverstone race track, in a do-or-die battle for the prestigious red helmet and a place on the Nissan racing team.
Hosted by former NFL linebacker, Dhani Jones, the six week GT Academy TV series reveals all the action as the 16 competitors undergo grueling physical and psychological challenges, both on and off the track. Each week, pro racers Danny Sullivan, Maryeve Dufault and Boris Said judge their performance and decide who stays on, and who goes home. When the dust has cleared, only one will be crowned champion. VICTORY IS ANYONE'S.
Facebook: https://www.facebook.com/GTAcademyNA
Website: www.gtacademy.com
Nissan teams with Sony PlayStation®
for SECOND SEASON OF Nissan GT Academy Competition IN U.S.

SEASON TWO BEGINS NOVEMBER 1 ON SPIKE TV
FRANKLIN, Tenn. (October, 29, 2012) – Nissan GT Academy is back for a second season, seeking to determine which of America’s best Gran Turismo® video gamers has what it takes to become a professional racing driver.
Nissan North America, in collaboration with Sony Computer Entertainment America and Polyphony Digital, is announcing the first of six episodes to air on SPIKE TV beginning Thursday, November 1 at 11:30 p.m. Eastern/10.30 p.m. Central. The remaining episodes will air at the same time each Thursday night and will be available on the Nissan YouTube channel the following Monday. GT Academy will also be screened on MTV2, one week after the original airdate on SPIKE TV. For a preview, visit the GT Academy web site, GTAcademy.com.
In July, after three months of online competition, the top 32 out of 400,000 registered Gran Turismo online gamers, met at Comic-Con in San Diego to determine the 16 finalists for GT Academy. Over two days of virtual racing competition on identical gaming sleds, the fastest 16 were invited to the legendary Silverstone Racing complex in England to begin an intense boot camp that combined physical and psychological challenges in addition to on-track driving in a variety of performance vehicles.
The six-week GT Academy television series, hosted by ex-NFL player, Dhani Jones, will capture every challenge and all of the human drama of a very intense week. At the end of each episode, competitors’ performances are evaluated and critiqued by pro racers Danny Sullivan, Maryeve Dufault and Boris Said. Those who don’t make the cut go home. One winner emerges and remains in the U.K. to undergo intensive professional racing training that will qualify them to earn their international competition license.
“GT Academy is a program that we are really pleased to be a part of. It reinforces our values of excitement, innovation and performance above all else, while giving 16 people the opportunity to fulfill their dreams – and for one of them to potentially change their lives for good,” Jon Brancheau, VP Marketing, Nissan North America.
A new addition for season two is a second-screen experience, Pit Pass, which puts the viewer at the center of the action, making them feel more like a participant than a spectator. Building on the concept of “Victory Is Anyone’s,” viewers can visit GTAcademy.us via their smartphone or tablet devices while watching the show and enjoy access to exclusive segment-specific content while the show is playing on SPIKE TV, all via the browser and without needing to download an app. Each episode will have unique companion content, including video, interactive maps, polls, tutorials and fun facts, to drive deeper viewer engagement and inspire social media sharing. In addition, using Facebook Connect, the fan becomes the hero, enjoying the ability to create his/her own custom, adrenaline-charged GT Academy hot lap video, as well as immersing themselves in a rich, panoramic first person experience on the GT Academy website, optimized for the iPad and iPhone gyroscope technology.
The GT Academy concept has already proven successful. Both European and North American GT Academy competitions have produced race winners and top qualifiers in professional racing programs around the world. Europe’s GT Academy Season One winner Lucas Ordóñez won the P2 Class at the 24 Hours of Le Mans 2011 in a Nissan-powered prototype, while a team of four GT Academy winners placed third-in-class in January at the 24 Hours of Dubai in a race-prepared Nissan 370Z.
The GT Academy program was developed by TBWA\Chiat\Day Los Angeles and OMD. The TV series was produced through @radical.media and directed by Jeff Zwart. Critical Mass is responsible for the GT Academy website, Pit Pass second-screen experience and first-person Facebook video.