Animal Planet Publicidad en TV y cine, Digital Nutrition by Animal Planet MADE Mexico

Nutrition by Animal Planet

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Sector Alimentos para animales
Media Publicidad en TV y cine, Digital
Mercado México
Agencia MADE Mexico
Chief Creative Officer Yosu Aranguena, Cristian Rocha.
Art Director Sergio Sharpe
Copywriter Cristian Rocha.
Agencia de production Mastodonte
Director Arturo Fincowski
Publicado mayo 2017

Creditos y descripciones

Client: Recreo Entretenimiento
Product: Nutrition by Animal Planet
Agency: Made
CCO: Cristian Rocha y Yosu Aranguena
GCD: Sergio Sharpe
Copywriter: Cristian Rocha
Art Director: Sergio Sharpe
Director: Arturo Fincowski
Productora: Mastodonte
Marketing Manager: Jorge Pérez
MADE presents “Nutrition by Animal Planet” commercial
Made announces its new commercial for the Nutrition by Animal Planet, a new meal option for dogs.
With the aim of communicating the broadcast of this product on a different and original way opposite to the traditional communication, MADE decided to take as a starting point why the dogs go away from the house in spite of the proprietor’s love. ¿Won’t it be the meal? That was the question to present this new option on the market giving like solution happier dogs returning thanks to the meal.
Jorge Pérez, Recreo Entretenimientos Founder Partner and Marketing Manager commented: “The truth is that we were surprised about the way that the agency face up the brief, although we wanted to announce this advertisement, it seems to me that MADE achieved to catch us with a very powerful insight and especially with a funny solution to do of our product a solution”
“For us, it was very important that it was remaining clear that we are selling a new option like Nutrition by Animal Planet. As regards the idea, we wanted to give up a return to the category and announce our product in a different way”, added MADE Founder Partner Cristian Rocha.