Old Navy Publicidad en TV y cine Sock Real Talk Chandelier Creative

Sock Real Talk

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Sector Ropa
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Chandelier Creative
Chief Creative Officer Richard Christiansen
Executive Creative Director Chris Shipman
Art Director Chelsea Baken
Agencia de production Rattling Stick
Director Joel Kefali
Publicado noviembre 2017

Creditos y descripciones

Client: OLD NAVY
Agency: CHANDELIER CREATIVE
Founder/Chief Creative Officer: Richard Christiansen
Executive Creative Director: Chris Shipman
Art Director: Chelsea Baken
Executive Producer: Katie Knab Olsen
Sr. Producer: Cara Brophy
Producer: Holly Langley
Group Account Director: Nichelle Sanders
Sr. Account Director: Eileen Eastburn
Account Executive Taylor Kraus
Production Company: RATTLING STICK
Director: Joel Kefali
Producer: Andrew Travelstead
Executive Producers: Joe Biggins, Jeff Shupe
Head of Production: Richard McIntosh
Editorial: JUMP NY
Partner/Editor: Luis Moreno
Executive Producer: Joanne Ferrero
Producer: Lisa Sadek
Telecine: COLOR COLLECTIVE
Colorist: Alex Bickel
Post Production: POETICA
Executive Producer: Joanne Ferrero
Audio Post: HEARD CITY
Mixer: Mike Vitacco
Music Supervision
Executive Producer: Winslow Bright, Search Party Music
EP/Partner: Kate Urcioli, Heavy Duty Projects
Synopsis:
Black Friday is the single biggest shopping day of the year and Old Navy is launching a new holiday spot under its “Hi, Fashion” campaign, which is designed to embody what “Hi, Fashion” truly means: a place where fashion is fun and is relatable to the brand’s wide range of customers.
In the 30-second holiday spot, entitled "It's Electric," a group of kids sneak out of their houses for a dance party wearing Old Navy’s signature cozy socks, and are later joined by a group of adults to show that everyone can feel like a kid around the holidays. Created by AOR Chandelier Creative, the spot is meant to meant to inject some “YAY” into your holiday season while reminding customers that Old Navy is a one stop shop for every gift needed at the best price of the year during its Black FriYAY sale.
And instead of giving away a million dollars to a lucky consumer as in year’s past, Old Navy is teaming up with American comedian and actress Jenny Slate to help introduce a new Black Friday initiative. The brand will be selling their Cozy Socks for $1 a pair and for each sock purchased, $1 dollar will be donated to Boys and Girls Club up to a million dollars.