Papa Cool Publicis Conseil Paris para Orange

Papa Cool

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Sector Mobile Communications (en)
Media Publicidad en TV y cine
Mercado Francia
Agencia Publicis Conseil Paris
Executive Creative Director Fabrice Delacourt, Olivier Desmettre
Art Director Jean-Marc Tramoni
Copywriter Marc Rosier
Agencia de production Prodigious
Publicado marzo 2017

Creditos y descripciones

Category: Electronics, Technology
Client: Orange
Media: TV
Country: France
Advertising Agency: Publicis Conseil, France
Communication Director : Gaëlle Le Vu
Commercial communication and creation director : Quentin Delobelle Creation director : Annabel Salesa
Production : Laurence Poucan
Publicis Conseil :
Executive Creative Director : Fabrice Delacourt / Olivier Desmettre Strategic Planner : Damien Sabatier, Nicolas Levy

Film Papa Cool
Copywriter : Marc Rosier
Art Director : Jean-Marc Tramoni AD Assistant : Agathe Bailly

Account Managers : Marie Wallet / Claudia Weiss / Emilie Jeanneau / Pascaline Montroussier

Film Production
TV Production (Prodigious) Pierre Marcus / Benjamin Auberdiac
Post – Production (Prodigious) : Pierre-Arthur Goulet Production Company : BIG
Producer : Raphaël Carassic
Line Producer : Nicolas Avram
DOP : Julian Hohndorf
Director: Martin Kalina
Editing: Cyril Besnard
Color Grading: Didier Lefouest

Sound Production : Prodigious / Joël Tessonneau Musical Composition :
Papa Cool : Kajagoogoo “Too Shy”
First air : 03/03/2017
Media Plan : TV / Digital

Date: March, 2017
Description:
More than just a new campaign, Publicis Conseil is today charting a new territory for Orange, "Crossing paths", a communication system designed to highlight all parts of our digital life moments.
Because today our lives cross paths and then go separate ways, whether it's about the small things or the big ones, a shared song, an alarming tweet, a message that is more important than the others, or a live show that takes your breath away. Publicis Conseil has created for the brand Orange a system that brings to life the variety of the stories about the Orange's experience in the same narrative thread used throughout the year.