Penalty Publicidad en TV y cine Penalty MAX Team collaboration

Penalty MAX

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Sector Calzado, Ropa de deporte
Media Publicidad en TV y cine
Mercado Brasil
Agencia Team collaboration
Creative Director Caio Trevisan Aidar
Art Director Breno Cardoso
Publicado junio 2018

Creditos y descripciones

Category: Fashion
Media: Film
Brand: Penalty
Agency: CDR+
Geo: Brazil
Advertising Agency: CDR+, São Paulo, Brazil
Creative Director: Caio Trevisan Aidar
Art Director: Breno Cardoso
Copywriter: Marcel Pazini
Illustrator: Breno Cardoso
Photographer: Eduardo Santos
Film Director: Ricardo Camargo
Additional Credits: F5 Creative Films
Published: June 2018
Penalty MAX is the top of line product of Penalty, and we needed to say that Penalty MAX improves your abilities and performance, so we decide to go another way to say it, with a funny language, completely different than all other sportswear companies does, and using a popular Brazilian icon FALCÃO.​