Prio Energy Publicidad en TV y cine, Direct What if Santa’s sleigh ran out of gas? uppOut

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What if Santa’s sleigh ran out of gas?

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Sector Petrol/Gas Station
Media Publicidad en TV y cine, Direct
Mercado Portugal
Agencia uppOut
Publicado enero 2018

Creditos y descripciones

Media: Web Film
Category: Retail services
Client: Prio Energy
Agency: uppOut
Synopsis:
What if Santa’s sleigh ran out of gas, would you give him a ride? That was the premise for Prio’s brand activation. And it was a major success.
Whenever someone stopped to give Santa a ride, he would ask for a ride to a nearby Prio store and fill up their gas tank.
A little gift that made a whole difference for the friendly people that stopped for a ride. Their smiles, thankfulness and real surprise were a hit among the Portuguese digital audience that watched the video and made it go viral.