Renault Publicidad en TV y cine Captur [tv] Publicis Conseil Paris

Captur [tv]

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Sector Coches
Media Publicidad en TV y cine
Mercado Francia
Agencia Publicis Conseil Paris
Executive Creative Director Marcelo Vergara, Bruno Bertelli
Agencia de production Prodigious
Director Martin Werner
Publicado octubre 2017

Creditos y descripciones

Media: TV
Category: Automotive
Renault Europe: Gaëlle Le Grouiec, Adela Perez, Olivier Bourquin, Antoine Hery, Stephane Bonnegent
Advertising Agency: Publicis Conseil
Executive Creative Directors: Bruno Bertelli, Marcelo Vergara
Creative Team: Captur : Antoine Giraud (CR)
Thomas Roques (DA), Kadjar & Koleos : Cecilia Moro (DA), Francesco Martini (CR)
Account Executives: Stéphane Gaillard, Gaëlle Morvan, Cassie Bienvenu, Fanny Desvignes
TV Producer : Nathalie Levincent
Director: Martin Werner
Production Company: Prodigious
Synopsis:
Crossovers have become the 'it' car and make up 25% of Europe’s automotive marketplace.

Renault wanted to align with this trend by communicating a global concept on its 3 Crossover models : New Captur ph. 2, Kadjar and New Koleos. With insight showing the Renault audience being more digitally savvy than ever, Renault’s strategy for launching the three models was to focus on media from a ‘digital first’ perspective.