Renault Publicidad en TV y cine, Digital Out Of The Ordinary Publicis Conseil Paris

Out Of The Ordinary

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia Publicis Conseil Paris
Executive Creative Director Marcelo Vergara
Art Director Arnaud Jolivel
Copywriter Yannick Savioz
Agencia de production Film STUNT
Publicado marzo 2017

Creditos y descripciones

Alternative Title: Drive the future
Media: Web Film
Category: Automotive
Product: Renault New Koleos
VP - Global Brand Strategy and Marketing Communications: Bastien Schupp
Content & Media Director: Carine Gailliez
Digital Contact Strategy Manager : Alexandra Charbit-Abergel
Brand Contact Strategy Manager: Antoine Wolf
Project Manager: Carole Hurel
Agency: Publicis Conseil
Executive Creative Director: Marcelo Vergara
Art Director: Arnaud Jolivel
Copywriter: Yannick Savioz
Account Directors: Patrick Lara, Karim Ben Hamida, Sylvain Michel, Carine de Oliveira
Digital activation Production
Executive Creative Director: Marcelo Vergara
Art Director: Arnaud Jolivel
Copywriter: Yannick Savioz
Account Director: Karim Ben Hamida
Project Manager: Gwladys Woimant
Creative Technologist: Julien Mahe
Production Director: Mathieu Chartier
VR Film Production
Director: Pierre Zandrowicz
Producer: Antoine Cayrol
Production Company: OKIO Studio
Production Manager: Julien Bercy
Chef op : Maëlle Lavillaureix
1er OPV: Nicolas Diaz
2ème OPV: Arnaud Henery
Régisseur: Arthur Baschung
Compositeur: Gabriel Guerin
Production exécutive Espagne: SMILE
Post Production: Small Studio
Application et son 3D: Novelab

Production Film STUNT
Director: François Nemeta
Producers: Antoine Cayrol, Maxime Gallet
Production Manager: Jordan Santoul
Chef opérateur: Vincent Doignon
1er OPV: Stella Libert
2nd OPV: Natacha Raymond
Régisseur: Jean Pascal Mabille
1er assistant réalisateur: Julien Stecker
Published: March 2017

The Renault "Out of the ordinary driving experience" digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story- telling, which is adapted to New Koleos's core target, composed of top managers and entrepreneurs. Two closely related films compose the activation, offering a unique digital experience for Internet users becoming protagonists in the discovery of the vehicle. In the "stunt" film, a genuine trigger of the digital campaign, three businessmen are traveling on a plane. During the flight each one of them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realize that virtuality can be very close to reality. After having caught the attention of connected people, the "stunt" film is replaced on the social networks by the follow-up of the campaign: a virtual reality test drive. It becomes possible to get behind the wheel of the New Koleos, either via a 360° Facebook or Youtube player at home or in a dealership through Google Cardboards or even through an Oculus mask in a motorshow! The VR film offers a full immersion within the car allowing a memorable journey through landscapes both real and fictitious. Thanks to the spatialized sound and the stereoscopic effect, users are completely immersed in a car-discovery experience, both from the inside of the car and from the outside in a eye-catching timelapse. This film made in a single-sequence shot gives the feeling of being really at the wheel of this one-of-a-kind SUV. It is the first premium VR film, made by Renault on a new car, for all car and technology enthusiasts, willing to live unusual experiences.