Renault Publicidad en TV y cine, Publicidad exterior, Digital Temporary Cinema IGPDecaux

Temporary Cinema

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Sector Coches
Media Publicidad en TV y cine, Publicidad exterior, vallas publicitarias, carteles, vehículos, Digital
Mercado Italia
Agencia IGPDecaux
Publicado febrero 2017

Creditos y descripciones

Category: Automotive
Media: Experiential
Brand: Renault
Agency: IGPDecaux
Geo: Italy
Advertising Agency: IGPDecaux, Italy
Published: February 2017
Description: Renault brings Art Cinema in the heart of urban mobility. Specifically, with "Ningyo" by Gabriele Mainetti, an interactive and modular short film presented earlier this year at the 73rd Mostra Internazionale d’Arte Cinematografica di Venezia. The short film was born from the Publicis' idea of creating a motion piece that could reflect the modularity of the new Renault Scénic. It has been screened for 5 days in a Cinema Box installed by Apload in Cipro underground stop in Rome. The underground network has been extensively covered by a massive media plan definied by OmnicomMediaGroup and realized by IGPDecaux. The Temporary Cinema has been coupled with an interactive totem allowing passers-by to match all modules directed by Mainetti. Beyond the steady concept of Temporary Store, the Temporary Cinema boosted Renault Scénic top features and conveyed the passion for Motion Picture of the French automotive firm.