40 Years of Passion Publicis Conseil Paris para Renault

40 Years of Passion

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Sector Eventos, Sport Cars
Media Publicidad en TV y cine
Mercado Francia
Agencia Publicis Conseil Paris
Executive Creative Director Marcelo Vergara, Cédric Guéret
Senior Art Director Cédric Auzannet
Senior Copywriter Jean-Laurent Py
Agencia de production Prodigious
Publicado septiembre 2017

Creditos y descripciones

When Renault started in Formula One, 40 years ago, they equipped their car - the RS01 - with a revolutionary – but unstable - turbo-charged engine. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname “Yellow Teapot” as a joke. The expression was quickly adopted and the RS01 was thereafter nicknamed The Yellow Teapot. But Renault kept on working…and finally won its first GP only two years after.

As a testimony of its history made out of passion and perseverance, Renault have decided to create the 2017 Yellow Teapot. A real teapot, inspired by the RS01 & RS17 design, that will become the official teapot of the Renault Formula One team, transforming each sip into a sip of pride. The teapot will also equip the kitchens of the Atelier Renault restaurant on the Champs-Elysées, and a first limited edition of 40 teapots, will be sold to the general public at the Atelier and on at Renault online shop.
Media: Web Film
Category: Automotive
Client: Renault
Agency: Publicis Conseil
Production: PRODIGIOUS
Country: France
Executive Creative Director: Marcelo Vergara
Executive Creative Director: Cédric Guéret
Senior Copywriter: Jean-Laurent Py
Senior Art Director: Cédric Auzannet
Planner: Filippo Del’Osso
Planner: Nicolas Izel
Agency : Adrien Dumont, Domitille Bouvier, Grégoire Bautier, Lisa Wey

Advertiser managers :
Arnaud Delebecque
Andreea Culcea
Xavier Hourdeau
Nathalie Fiancette
Film Production :
3D : Pierrick Lamoureux
Director : Jean Paul Frenay
Sound Producer : Fabien Cornec
Production House : Prodigious
3D Production : Audrey Lagnous, Mathieu Gérard, Nicolas Bossu
Producers : Manuel Henoque, Romain Guilbert, Melissa Adali, Sarah Vavasseur
Post-production : Solveig Pastor, Tara Galy Nadal
3D Post-production : Matthieu Royer (Prodigious) / Fanny Bilani, Arthur Paux, Olivier Zibret, Benoit Messager, Mathieu Destrade et Stephen Plongeon (Reepost)
Film Editor : Aaron Fuks
Sound Design : Marcelo Baldin (Combustion studio)
Graphistes : Dorothée Sorbier, Aurélien Farrobbia, Yoann Bouchard, Jérémy Maillard, Camille Lopez, Arnaud Grelaud, Léo Vedel, Laurent Harambillet, Jeanne Loyer, Jérôme Lionard, Marie Coudiere, Guillaume Jolly, Hugo Durand Mermet, Tim Mendler