Ricochet Publicidad en TV y cine, Making of Ricochet - Meetings between passionate people Glory Paris

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Ricochet - Meetings between passionate people

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Sector Dating agencies (en), Mobile applications
Media Publicidad en TV y cine, Making of
Mercado Francia
Agencia Glory Paris
Creative Director Arnaud Le Bacquer, Hugues Pinguet
Art Director Gabriel Bonnefond, Romain Martineau
Agencia de production Wanda Productions
Director Fred Leveugle
Publicado junio 2017

Creditos y descripciones

Media: Making-of
Client: Ricochet
Founder: Christophe Campuzan
Marketing/Communications: Albane Weil (JAW Conseil)

Agency: Gloryparis
Creative Directors: Arnaud Le Bacquer, Hugues Pinguet
Commercial Director: Jean-Baptiste Herman
Account Executive: Meriem Bouthiba
Art Directors: Gabriel Bonnefond, Romain Martineau

Production: Wanda
Director: Fred Leveugle
Director of photography: Antoine Vié

Composer: Yves Prevel

Making-of: Tom Peyrat

Voice-over: Ginnie Watson

Social media, e-PR & PR:
Charles Chemin (Baskets Chaussettes)
Georges-André Tabet (UPP)
Created at the end of 2016 by serial startupper Christophe Campuzan and newly launched in Paris, Ricochet is the first « friending » app whose goal is to foster encounters around common passions whether it is visiting museums, walking around Paris, having a drink, playing badminton or anything else.
By opposing online dating services such as Tinder, Happn and Once, who promise the creation of strong relationships but too often lead to sex, Ricochet positions itself as an accelerator of social relationships.
According to Christophe Campuzan, « in spite of all the existing communication tools, modern society faces a deep social relationship crisis. To facilitate encounters between people and to make people meet around their passions is the objective of Ricochet ».
Ricochet allows to widen your network, meet new people and discover new activities by joining specific events. The app encourages real time action thanks to precise matches between passionate people and events.
Launched a few months ago, the app aims to shine on the national market following strong reactions in Paris and Marseille before reaching for the international market.
The hypocrisy of online dating services is the subject of this joyously sexy film conceived as an art object and directed by Fred Leveugle, a fashion photographer who worked for world famous lingerie brand Aubade for many years, and thought by Gloryparis, the agency beyond viral operation “Mélanie can do it”, which allowed a young woman with Down's Syndrome to fulfil her dream of becoming the nation's newest weather presenter.
The film's story, echoing 90's soft-core movies, the mesmerizing British voice and the sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let's create social links between people.
The founder of Ricochet - Christophe Campuzan
A serial startupper, Christophe Campuzan has participated to the success of VirtualExpo (200 collaborators), online professional conventions and has cofounded Mychezmoi (100 collaborators), a growing network of new generation real estate agencies.
Ricochet is available on Apple Store (iOS) and Google Play (Android). http://www.ricochet.co