Sagami Original Condoms Publicidad en TV y cine, Digital, Design & Branding Act of Love [video] Hakuhodo Kettle Tokyo, Projector

Act of Love [video]

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Sector Anticonceptivos y Pruebas de embarazo
Media Publicidad en TV y cine, Digital, Design & Branding
Mercado Japón
Agencia Hakuhodo Kettle Tokyo
Creative Projector
Creative Director Koichiro Tanaka
Agencia de production Rock'N Roll Japan
Service Kaibutsu
Publicado enero 2016


Cannes Lions 2016
Film Online Film: Fast Moving Consumer Goods Bronze Lion

Creditos y descripciones

Client: Sagami Rubber Industries Co., Ltd.
Client: Sagami Original Condoms
Agency: Projector Inc
Production: Stink
Country: United States of America
Director: Greg Brunkalla
Art Director Tim Gibson
Choreographer Dana Maliphant Russell Maliphant
Cinematographer Jim Jolliffe
Creative Director Koichiro Tanaka
Director Greg Brunkalla
Editor Leila Sarraf
Executive Producer Mungo Maclagan
Line Producer Sumire Matsumura
Producer Tom Farley Atsuki Yukawa
Stylist Eve Coles Michelle May
Advertising Agency HAKUHODO Kettle
Creative Agency Projector Inc
Production Company Rock'n Roll Japan k.k Stink
Project Director Hideaki Oki
Project Manager Hiroshi Hizawa
Greg Brunkalla has directed this visual dictionary of animal courtship rituals acted out by human's.
To build a branded communication with a primordial theme that does not advertise the product’s function but rather creates a new type of engagement between the brand and customer, we created a branding theme 'Act of Love' based on the fact that 'young people in Japan are afraid of love and the number of young people who have never had sex is increasing.' To express this theme in the form of primal, symbolic content, we filmed a video of stunt performance by dancers interpreting animal courtships on the streets of London.