Ostrich Leo Burnett Chicago para Samsung


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Sector Móviles
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Leo Burnett Chicago
Chief Creative Officer Britt Nolan
Associate Creative Director Chris Walker, Alan Shen
Creative Director Vince Cook, Colin Selikow, Michael Gregory
Copywriter Alan Shen
Agencia de production MJZ
Director Matthijs Van Heijningen
Publicado marzo 2017


Kinsale Shark Awards 2017
Film International Film - Broadcast Tv, Cinema, Online: Home & Media Electronics Silver

Creditos y descripciones

Category: Electronics, Technology
Brand: Samsung
Media: TV
Country: USA
Advertising Agency: Leo Burnett Usa
Agency: Leo Burnett Chicago
Production: MJZ
Country: United States of America
Director: Matthijis Van Heijningen
Media Agency: Starcom, Chicago
Production Company: Mjz, Los Angeles
Additional Company: Work Editorial, Los Angeles / Mpc La, Culver City
Global Chief Creative Officer: Mark Tutssel (Leo Burnett Worldwide)
Chief Creative Officer: Britt Nolan (Leo Burnett Chicago)
Executive Producer: Matt Blitz (Leo Burnett Chicago)
Global Account Director: Radim Svoboda (Leo Burnett Chicago)
Global Account Supervisor: Huy Ngo (Leo Burnett Chicago)
Global Strategy Director: Kara Yang (Leo Burnett Chicago)
Director Of Music: Chris Clark (Leo Burnett Chicago)
Colorist: Mark Gethin (Mpc)
Creative Director: Vince Cook (Leo Burnett Chicago)
Creative Director: Colin Selikow (Leo Burnett Chicago)
Associate Creative Director, Copy: Alan Shen (Leo Burnett Chicago)
Associate Creative Director, Art: Chris Walker (Leo Burnett Chicago)
Global Account Director: Ashley Beam (Leo Burnett Chicago)
Global Account Executive: Emily Smith (Leo Burnett Chicago)
Global Strategy Director: Chris Bridgland (Leo Burnett Chicago)
Assistant Music Producer: Alec Stern (Leo Burnett Chicago)
Director: Matthijis Van Heinjningen (Mjz)
Editor: Jono Griffith (Work Editorial)
Executive Producer, Color: Meghan Lang (Mpc)
Color Producer: Rebecca Boorsma (Mpc)
Assistant Color Producer: Elyse Robinson (Mpc)
Executive Producer, Vfx: Karen Anderson (Mpc)
Producer: Nicole Saccardi (Mpc)
Producer: Tomek Zietkiewicz (Mpc)
Producer: Sophie Lebreton (Mpc)
Producer: Neela Kumuda Parankusham (Mpc)
Previs Team: Jeremie Abrial (Mpc)
Previs Team: Xavier Zahrra (Mpc)
Coordinator: Dori Sharvit (Mpc)
Creative Director: Michael Gregory (Mpc)
A curious Ostrich in the South African desert wanders away from her herd. She approaches a house and accidentally gets a Samsung Gear VR headset stuck over her eyes. There’s a running flight simulator playing on the device. Suddenly, a bird who has never soared above the clouds, gets her first taste of flight.Inspired by the amazing, immersive 360 vistas, our hero embarks on the quest to fly. She tries and fails as the herd watches on. Night falls. The ostrich is discouraged. But she never gives up. While the herd sleeps, she practices—never giving up on her dream.As the sun rises our hero is ready. She looks to the clouds, takes a deep breath and begins to run. She spreads her wings…and flies. Proving that when you’re committed to doing what you can’t, nothing is impossible.
Date: March, 2017
What happens if you refuse to listen to what "can't be done?" Samsung believes the only way to achieve the impossible is by refusing to accept anything is.
#DoWhatYouCant. Elton John's "Rocket Man" is the soundtrack to this spot that shows an ostrich take flight.