Put yourself in their shoes Cheil Levant para Samsung

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Put yourself in their shoes

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Sector Móviles
Media Publicidad en TV y cine
Mercado Jordania
Agencia Cheil Levant
Creative Director Shireen Nababteh
Art Director Omar Akel
Copywriter Sahar Atrees
Agencia de production Kiwi productions
Director Tamer al Naber
Publicado junio 2017

Creditos y descripciones

Advertised brand: Samsung Levant
Original title: ‫سامسونج - تكية أم علي‬‎
Advertising Agency: Cheil Levant
Creative Director: Shireen Nababteh
Art Director: Omar Akel
Copywriter: Sahar Atrees
Director: Tamer al Naber
Production House: Kiwi productions
Published/Released: June 2017

Description/Release synopsis:
Studies show that 30,000 Jordanian families live in poverty and hunger, 80% of them are children and orphans. The visibility of these underprivileged Jordanian families remains very low.
A 360 video will give people a glimpse of a life that is underprivileged. Once the user puts on the VR system he or she is transported to Um Karim's home and is bared witness to her daily struggle movie was followed by a donation link.