Beyond The Flip Copacino+fujikado para Seattle Mariners

Beyond The Flip

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Sector Equipos deportivos
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Copacino+fujikado
Associate Creative Director Andrew Gall
Executive Creative Director Jim Copacino
Creative Director Mike Hayward
Art Director Andy Westbrock
Agencia de production Blue Goose
Director Ron Gross
Publicado marzo 2017

Creditos y descripciones

Client: Seattle Mariners
Media: TV commercials/ Film
Agency: Copacino+Fujikado
ECD: Jim Copacino
CD: Mike Hayward
ACD: Andrew Gall
AD: Andy Westbrock
Producer: Kris Dangla
Account Dir.: Chris Copacino
Account Exec: Melody Kromer

Production Co:: Blue Goose
Director: Ron Gross
Exec Producer: Bill Hoare

Editorial House: Dubs, Inc.
Editor: Troy Murison

Audio House: Clatter & Din
Engineer: Sam Gray

Online/Color: Workbench
Kevin Adams
Published: March 2017

Beyond The Flip
The “bat flip” has become a staple in baseball—hitters frequently toss aside their bats in a celebratory manner after blasting a long home run. This commercial begins with a group of players watching a SportsCenter-style highlight show on the clubhouse TV that features a player flipping his bat. The Mariners third baseman Kyle Seager suggests to the group of players watching TV that it might be time to come up with something new to replace the flip. The scene then moves to team batting practice as various players try out Different types of home run celebrations where they use the bat as a prop:
One player hits a long ball and strums his bat like a guitar (“The Rock Star”)
Another player jumps on his bat like a horse and gallops to first base (“The Jockey”)
A third player cradles his bat like a baby, gently rocking it to and fro (“The Lullaby”)
A fourth player raises his bat like a baton and marches toward first with elongated strides (“The Drum Major”)
The spot concludes with former Mariners hero and current batting coach Edgar Martinez crushing a batting practice home run, then simply dropping the bat on home plate (“The Mic Drop”)