Mom Strong Cossette Toronto para Sickkids Foundation

Mom Strong

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Publicidad en TV y cine
Mercado Canadá
Agencia Cossette Toronto
Chief Creative Officer Peter Ignazi, Carlos Moreno
Creative Director Jaimes Zentil, Craig Mcintosh
Agencia de production Skin & Bones
Director Mark Zibert
Publicado diciembre 2016


Clio awards 2017
Film Technique Public Service: Cinematography Bronze
Film Technique Public Service: Direction Bronze
Film Technique Public Service: Music - Licensed Bronze
Film Public Service: Short Form (between One [1] Minute And Five [5] Minutes) Bronze

Creditos y descripciones

This Mother's Day, help a SickKids Mothers stay strong.
Title: MomStrong
Title: Sickkids Vs Mom Strong
Media: TV
Category: Charities & appeals
Client: SickKids Foundation (The Hospital for Sick Children)
Agency: Cossette, Toronto
Country: Canada
Brand: Sickkids Foundation
Country: Canada
Entrant Company: Cossette, Toronto
Advertising Agency: Cossette, Toronto / Sickkids Foundation, Toronto
Production Company: The Vanity, Toronto / Skin & Bones, Toronto / The Mill, New York
Chief Creative Officer: Peter Ignazi (Cossette)
Chief Creative Officer: Carlos Moreno (Cossette)
Chief Strategy Officer: Jason Chaney (Cossette)
Creative Director: Jaimes Zentil (Cossette)
Creative Director: Craig Mcintosh (Cossette)
Vp, Brand Director: Michelle Perez (Cossette)
Agency Producer: Dena Thompson (Cossette)
Director, Strategy: Fernando Aloise (Cossette)
Director: Mark Zibert (Skin And Bones Film Company)
Editor: Marka Rankovic (Skin And Bones Film Company)
Flame Artist: Sean Cochrane (The Vanity)
Colourist: Andrew Exworth (The Vanity)
Vp, Brand Strategy And Communications: Lori Davison (Sickkids Foundation)
Director, Integrated Brand Marketing: Kate Torrance (Sickkids Foundation)
Director, Public Relations: Sandra Chiovitti (Sickkids Foundation)
Manager, Patient Ambassador Program: Lisa Charendoff (Sickkids Foundation)
Marketing Manager: Tina Tieu (Sickkids Foundation)
Communications Specialist: Leigh Morgan (Cossette)
Coordinator, Public Relations: Madeline Salerno (Sickkids Foundation)
Account Director: Melissa Levenberg (Cossette)
Director Of Photography: Eric Kaskens (Freelance)
Music Creative Director: Vanya Drakul (Pirate Radio)
Executive Producer: Dan Ford (Skin And Bones Film Company)
Executive Producer: Liane Thomas (Skin And Bones Film Company)
Line Producer: Jeff Schwartz (Skin And Bones Film Company)
Music Artist: Another Version Of The Truth" By Nine Inch Nails (Nine Inch Nails)
This Mother’s Day, we honoured the strength and resilience of SickKids mothers of children with severe illness. The film begins with raw and emotional scenes of SickKids moms breaking down in private. One mom breaks down in tears in the shower, another bangs her fist against the steering wheel of her parked car as she screams in frustration, while a third sits in silence in a chapel praying for strength. About half way through the film, we revisit these moms to see them begin to pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children. The film ends with a call to support SickKids moms this Mother’s Day by purchasing a gift for them online at
Entry Summary:
Canada has publicly funded healthcare, but the government really only covers the basic minimum. In order for hospitals to succeed they rely heavily on private philanthropic donations. Which is why it’s absolutely vital for Canadian hospitals to advertise in order to solicit donations.