Skoda Publicidad en TV y cine Mission to Mars Rosapark Paris

Mission to Mars

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Sector Coches
Media Publicidad en TV y cine
Mercado Francia
Agencia Rosapark Paris
Creative Director Jean-Francois Sacco, Gilles Fichteberg
Art Director Frédéric Leclerc, Alexandre Delvert
Copywriter Pierre-Antoine Dupin, Antoine Rouleaud
Publicado febrero 2018

Creditos y descripciones

Alternative title: #SkodaMissionToMars
Brand Management: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Creative Directors: Gilles Fichteberg & Jean-François Sacco
Managing Director: Sacha Lacroix

Consulting Director: Julien Quidor dit Pasquet

Account Managers: Adélaïde Destaillats, Charlotte Permasse
Social Media Manager: Thomas Vincenti
Copywriters : Pierre-Antoine Dupin & Antoine Rouleaud
Art Directors : Frédéric Leclerc & Alexandre Delvert
Strategy Planner: Alexandre Ribischesu
TV Producer: Elodie Jonquille
International PR: Theda Braddock
French PR: Mélanie Colleou
Strategy Planner: Alexandre Ribischesu
Image Production: Birth
Sound Production: Grabuge
Published: February 2018
Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars.
But what you might not know is that car brand ŠKODA has already made it to Mars. Nope, you’re not dreaming, a ŠKODA on Mars... A small town in the heart of France!
By choosing to play off the trending news, ŠKODA France, thanks to the help of its agency Rosapark, wanted to demonstrate its ability to be ultra reactive and its proficiency in sparking conversations. A purposefully exaggerated, humorous approach in line with the brand’s strategy of showing their ability to surprise and be a game changer on the French market. A vision reflected in their latest models, sleek new designs with the latest technology, like ŠKODA SUPERB SPORTLINE (in the film), ŠKODA KODIAQ and ŠKODA KAROQ.