Shock BBDO Berlin para Smart


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Sector Coches
Media Publicidad en TV y cine
Mercado Alemania
Agencia BBDO Berlin
Executive Creative Director Michael Schachtner
Art Director Angelo Maia
Copywriter Ricardo Wolff, David Missing
Agencia de production Anorak Film
Director Calle Astrand
Publicado junio 2015


Cannes Lions 2016
Film TV & Cinema Film: Cars & Automotive Products & Services Bronze Lion

Creditos y descripciones

Category: Automotive
Media: TV
Client: Daimler
Product: Smart 453 Forfour
Entrant: Bbdo Group Germany Berlin, Germany
Title: Shock
Product/Service: Smart 453 Forfour
Entrant Company: Bbdo Group Germany Berlin, Germany
Advertising Agency: Bbdo Group Germany Berlin, Germany
Media Agency: Fuel@Vivaki Dusseldorf, Germany
Production Company: Anorak Radical Media Berlin, Germany
Production Company 2: Slaughterhouse Berlin, Germany
Chief Creative Officer: Wolfgang Schneider (Bbdo Group Germany Gmbh)
Creative Managing Director: Jan Harbeck/Ton Hollander (Bbdo Berlin Gmbh)
Executive Creative Director: Michael Schachtner (Bbdo Berlin Gmbh)
Creative Director: David Missing/Ricardo Wolff (Bbdo Berlin Gmbh)
Copywriter: David Missing/Ricardo Wolff (Bbdo Berlin Gmbh)
Group Account Director: Jan Hendrik Oelckers (Bbdo Berlin Gmbh)
Account Director: Joris Jonker (Bbdo Berlin Gmbh)
Account Manager: Lindsay Jönsson (Bbdo Berlin Gmbh)
Agency Producer: Silke Rochow (Bbdo Berlin Gmbh)
Chief Production Officer: Steffen Gentis (Bbdo Group Germany Gmbh)
Post Production Company: - (Slaughterhouse Gmbh/Berlin)
Audio Production House: - (Studio Funk Berlin)
Producer: Tobias Steinhauser/Eva Klaiber (Anorak/Slaughterhouse)
Composer: Stephan Moritz/Jonas Knopf (Mokoh Music)
Sound Engineer: Andre König
Director: Calle Astrand
Director Of Photography: Thomas Kürzel (c/o Anorak)
Editor: Alexander Jurkat
Visual Effects: Gunar Laube
Make-up Artist/Styling/Setting: Oona Napier/Amparo Moreno/Berta Gómez
The Campaign
The new smart forfour has all the benefits that people ascociate with the twoseated smart fortwo: parkability, small turning circle and driving fun. But it also hast two more seats.