Snickers Publicidad en TV y cine Recovery Room BBDO New York

Recovery Room

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Sector Bares
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Peter Kain, Gianfranco Arena
Creative Director Scott Mahoney, Dan Oliva
Agencia de production O Positive
Director David Shane
Publicado febrero 2017


Cannes Lions 2017
Film TV / Cinema Film: Sweet Foods & Snacks Silver Lion

Creditos y descripciones

Category: Confectionery, Snacks
Advertiser / Brand: Mars Chocolate North America / Snickers
Brand: Snickers
Media: TV
Country: USA
Agency: Bbdo, New York
Account Executive: Danee Fields
Vp, Marketing: Berta De Pablos
Brand Director: Allison Miazga-Bedrick
Sr. Brand Manager: Michael Italia
Production Designer: Maia Javan
Lead Flame Artist: Brian Benson
Senior Producer: Bennett Lieber
Vfx Supervisor: Doug Luka
Date: February, 2017
Production Company: O Positive, New York
Additional Company: Mackenzie Cutler, New York / Method Studios, Santa Monica / Heard City, New York
Chief Creative Officer: David Lubars (Bbdo Worldwide)
Group Executive Producer: Amy Wertheimer (Bbdo New York)
Executive Creative Director: Gianfranco Arena (Bbdo New York)
Executive Creative Director: Peter Kain (Bbdo New York)
Creative Director: Dan Oliva (Bbdo New York)
Creative Director: Scott Mahoney (Bbdo New York)
Music Producer: Melissa Chester (Bbdo New York)
Editor: Ian Mackenzie (Mackenzie Cutler)
Assistant Editor: Mike Leuis (Mackenzie Cutler)
Executive Producer: Marc Grill (O Positive)
Executive Producer: Ralph Laucella (O Positive)
Managing Director: Stuart Robinson (Method)
Head Of Production: Devon Clark (O Positive)
Chief Creative Officer: Greg Hahn (Bbdo New York)
Planning Team: Annemarie Norris (Bbdo New York)
Planning Team: Sean Stogner (Bbdo New York)
Director Of Integrated Production: David Rolfe (Bbdo New York)
Executive Producer: Alex Gianni (Bbdo New York)
Account Team: Aparna Joshi (Bbdo New York)
Account Team: Danee Fields (Bbdo New York)
Account Team: Kirsten Flanik (Bbdo New York)
Account Team: Lisa Piliguian (Bbdo New York)
Account Team: Susannah Keller (Bbdo New York)
Account Team: Tani Corbacho (Bbdo New York)
Director: David Shane (O Positive)
Director Of Photography: Jeff Cronenweth (O Positive)
Production Designer: Maia Javan (O Positive)
Executive Producer: Sabina-Elease Utley (Mackenzie Cutler)
Mixer/ Sfx: Sam Shaffer (Mackenzie Cutler)
Senior Producer: Bennett Lieber (Method)
Flame Lead: Brian Benson (Method)
Vfx Producer: Doug Luka (Method)
Sound Mixer: Keith Reynaud (Heard City)
Lead Flame Op: John Yu (Method)

You’re careless when you’re hungry.

A Surgeon and a Hospital Administrator are apologizing to a distraught Patient in the hospital’s recovery room when we hear a phone ring from inside the Patient’s belly. After a brief internal struggle, the Doctor can’t help himself and taps the Patient’s belly to answer the call.As the Doctor proceeds to have a quick conversation with his Wife, we realize that the Doctor accidentally left his phone in the Patient during surgery. The Doctor hangs up and tries to get back to the serious business at hand. As he assures the Patient we’re going to “make you better” the voice-activated automated assistant feature of his phone engages and begins reciting the recipe to “make butter.” Over this unusual awkwardness, while we hear how to make homemade butter, a title appears: “You’re careless when you’re hungry,” followed by “Snickers Satisfies.”