Sony Publicidad en TV y cine, Digital The WOW Factory Hakuhodo Kettle Tokyo

The WOW Factory

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Sector Electrodomésticos , Eventos
Media Publicidad en TV y cine, Digital
Mercado Japón
Agencia Hakuhodo Kettle Tokyo
Creative Director Kentaro Kimura
Agencia de production AOI Pro.
Director Shohei Goto
Publicado marzo 2017

Creditos y descripciones

Sony will take part in SXSW 2017 (South by Southwest), the world's largest creative business conference and festival, to be held in mid-March in Austin, Texas. At the "The WOW Factory", Sony will introduce its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. In this concept movie, created by Hakuhodo Kettle Tokyo, a mysterious symbol appears in the dream of a backpacking tourist in an Asian guesthouse. It involves him in an unexpected adventure. What was he actually looking for? At SXSW festival goers can actually experience the 4 unknown sensations that this backpacker encounters in the movie. The concept behind "The WOW Factory" came from Hakuhodo Kettle CD Kentaro Kimura's personal experiences as a 19 year old on a world round trip. Concept Video
Media: Interactive
Category: Entertainment & leisure
Client: Sony
Agency: HAKUHODO Kettle Inc
Production: AOI Pro.
Country: Japan
Director: Shohei Goto
Creative Director: Kentaro Kimura
Producer: Tamon Yakushiji
Producer: Yusuke Komiya
Planner: Yuta Okuyama, Hideaki Oki
Photographer: Masaya Nakahara
Editor:Taichi Okada
Music: Suess Thomas
PR: Ikuko Ota, Akemi Nio