Square Publicidad en TV y cine Sister Hearts Even/Odd Films

Sister Hearts

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Sector Software y Multimedia, Anuncios de servicio público
Media Publicidad en TV y cine
Mercado Mundial
Agencia Even/Odd Films
Director Mohammad Gorjestani
Creative Director Ashley Rodholm, Malcolm Pullinger
Publicado noviembre 2017


Clio Awards 2018
Film Technique (Direction) Business-to-Business: Direction Silver

Creditos y descripciones

Agency: Even/Odd Films
Client: Square
Advertising Agency: Square
Production Company: Even/Odd FIlms
Director Mohammad Gorjestani
Creative Director Sean Conroy
Creative Director Malcolm Pullinger
Creative Director Ashley Rodholm
Maryam Henderson-Uloho spent thirteen years in prison in Louisiana, seven in solitary confinement. After her release she struggled to find housing or employment. She began selling secondhand goods out of a suitcase on a street corner in New Orleans. In just three years, she grew her business to a brick-and-mortar thrift store—one that also provides housing and employment for other formerly-incarcerated women. She calls those women—and her store—Sister Hearts.
“When I got out of prison, they wouldn't allow me to open a bank account. I could not rent an apartment. I could not get a job. So I started just selling stuff out of a suitcase on the street corner. The first day I made $40. And I just kept doing that. Three years later, I have a 15,000 square foot thrift store and transition housing facility for other female ex-offenders.”
- Maryam Henderson-Uloho, owner of SisterHearts Thrift Store, New Orleans
“Sister Hearts" is the fourth film in Square's For Every Kind of Dream series.
See the other films at foreverydream.com.